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~isPartOf:"Applied economics"
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~person:"Dennis, Charles"
~person:"Dwivedi, Yogesh Kumar"
~person:"Melewar, T. C."
~subject:"Confidence"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Scheduling"
~type_genre:"Article in journal"
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Confidence
Industrie
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26
Brand management
15
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12
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Dennis, Charles
Dwivedi, Yogesh Kumar
Melewar, T. C.
Cheng, T. C. E.
22
Gunasekaran, Angappa
14
Zhao, Xiande
14
Ko, Eunju
12
Lai, Kee-hung
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11
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Roy, Sanjit
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5
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Applied economics
International journal of production economics
Journal of business research : JBR
Journal of marketing management : MM
Marketing intelligence & planning
European journal of marketing : EJM
6
International studies of management and organization
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
The journal of brand management : an international journal
4
The marketing review
4
Journal of retailing and consumer services
3
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3
Asia Pacific journal of marketing and logistics
2
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2
Qualitative market research : an international journal
2
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2
Asia-Pacific journal of business administration
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Business ethics quarterly : the journal of the Society for Business Ethics
1
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EuroMed journal of business
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European business review
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International journal of internet marketing and advertising : IJIMA
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1
International journal of management reviews
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Journal of Asia Pacific business
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Journal of consumer behaviour
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Journal of financial services marketing : JFSM
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Journal of global marketing
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Journal of vacation marketing : an international journal
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Operations management research : OMR ; advancing practice through theory
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Psychology & marketing
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Public management review
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
18
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1
Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter
;
Ahmed, Jashim Uddin
;
Giannakis, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
Saved in:
2
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
3
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
4
Interactive voice assistants : does brand credibility assuage privacy risks?
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
Saved in:
5
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
6
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
7
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
8
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
9
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
10
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
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