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~isPartOf:"Applied economics"
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"Ko, Eunju"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Manufacturing industries"
~subject:"Markenführung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Industrie
Lieferantenmanagement
Manufacturing industries
Markenführung
Markenimage
Consumer behaviour
22
Konsumentenverhalten
22
Luxury goods
15
Luxusgüter
15
Fashion
12
Mode
12
Brand management
11
Beziehungsmarketing
8
Marketing management
8
Marketingmanagement
8
Relationship marketing
8
Internet marketing
7
Online-Marketing
7
Brand
6
Markenartikel
6
Customer value
5
Kundenwert
5
Social Web
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Social web
5
South Korea
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Südkorea
5
Brand image
4
Marketing
4
Customer equity
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Luxury
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Luxury brand
3
Nachhaltiger Konsum
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Nachhaltigkeit
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Sustainability
3
Sustainable consumption
3
Sustainable fashion
3
Textile distribution
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Textilhandel
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Asia
2
Asien
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Balance theory
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Article in journal
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13
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1
Konferenzbeitrag
1
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English
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Ko, Eunju
Cheng, T. C. E.
18
Gunasekaran, Angappa
13
Diamantopoulos, Adamantios
12
Lai, Kee-hung
12
Foroudi, Pantea
11
Gupta, Suraksha
11
Melewar, T. C.
11
Veloutsou, Cleopatra
11
Zhao, Xiande
11
Choi, Tsan-Ming
10
Valette-Florence, Pierre
10
Wong, Christina W. Y.
9
Yeung, Andy C. L.
9
De Chernatony, Leslie
8
Merrilees, Bill
8
Sharma, Piyush
8
Chiappetta Jabbour, Charbel José
7
Glock, Christoph H.
7
Huo, Baofeng
7
Bartikowski, Boris
6
Buil, Isabel
6
Dennis, Charles
6
Duan, Yunlong
6
Golini, Ruggero
6
Govindan, Kannan
6
Huang, George Q.
6
Kalchschmidt, Matteo
6
Kim, Kyung Hoon
6
Lee, Peter K. C.
6
Li, Ling
6
Merchant, Altaf
6
Michel, Géraldine
6
Parida, Vinit
6
Wallpach, Sylvia von
6
Yang, Jie
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Bogomolova, Svetlana
5
Caniato, Federico
5
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Applied economics
International journal of production economics
Journal of business research : JBR
Journal of marketing management : MM
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
International journal of advertising : the review of marketing communications
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
13
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1
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
2
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
3
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
4
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
6
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
7
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
8
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha
;
Ko, Eunju
;
Kim, Angella J.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521
Saved in:
9
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
10
Pop culture, destination images, and visit intentions : theory and research on travel motivations of Chinese and Russian tourists
Whang, Haesung
;
Yong, Sunghwa
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011436029
Saved in:
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