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~isPartOf:"Applied economics"
~isPartOf:"International journal of production research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"Michel, Géraldine"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Manufacturing industries"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammelwerk"
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Industrie
Lieferantenmanagement
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6
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6
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5
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5
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3
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2
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Michel, Géraldine
Ko, Eunju
15
Dolgui, Alexandre
14
Chan, Felix Tung Sun
13
Tiwari, Manoj Kumar
13
Veloutsou, Cleopatra
13
Diamantopoulos, Adamantios
12
Filieri, Raffaele
12
Foroudi, Pantea
12
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12
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11
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11
Valette-Florence, Pierre
11
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10
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9
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8
Kim, Kyung Hoon
8
Li, Jingshan
8
Merrilees, Bill
8
Sharma, Piyush
8
Teng, Lefa
8
Xu, Xun
8
Buil, Isabel
7
Casaló, Luis V.
7
Flavián Blanco, Carlos
7
Garza-Reyes, Jose Arturo
7
Jayaram, Jayanth
7
Oghazi, Pejvak
7
Seo, Yuri
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Tan, Kim Hua
7
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6
Choi, Tsan-Ming
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6
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Ekinci, Yuksel
6
Govindan, Kannan
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Applied economics
International journal of production research
Journal of business research : JBR
Journal of marketing management : MM
Journal of advertising research
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
6
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1
Brand resurrections : how past and present narrations impact consumer reactions towards resurrected utilitarian brands
Volpert, Johanna
;
Michel, Géraldine
- In:
Journal of business research : JBR
153
(
2022
),
pp. 479-493
Persistent link: https://www.econbiz.de/10013534094
Saved in:
2
Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
3
The dark side of salesperson brand identification in the luxury sector : when brand orientation generates management issues and negative customer perception
Merk, Michaela
;
Michel, Géraldine
- In:
Journal of business research : JBR
102
(
2019
),
pp. 339-352
Persistent link: https://www.econbiz.de/10012104025
Saved in:
4
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine
- In:
Journal of business research : JBR
70
(
2017
),
pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Saved in:
5
Why negative brand extension evaluations do not always negatively affect the brand : the role of central and peripheral brand associations
Michel, Géraldine
;
Donthu, Naveen
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2611-2619
Persistent link: https://www.econbiz.de/10010483031
Saved in:
6
Nonprofit brand image and typicality influences on charitable giving
Michel, Géraldine
;
Rieunier, Sophie
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 701-707
Persistent link: https://www.econbiz.de/10009528781
Saved in:
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