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~isPartOf:"Applied economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economics & management strategy : JEMS"
~subject:"Brand"
~subject:"Produktqualität"
~subject:"Zahlungsbereitschaftsanalyse"
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Brand
Produktqualität
Zahlungsbereitschaftsanalyse
Preismanagement
244
Pricing strategy
244
Theorie
81
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81
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80
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Applied economics
Journal of business research : JBR
Journal of economics & management strategy : JEMS
European journal of operational research : EJOR
24
Journal of retailing and consumer services
21
International journal of production economics
19
International journal of industrial organization
17
Journal of revenue and pricing management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
CESifo working papers
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International journal of production research
11
Journal of retailing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
International journal of hospitality management
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Production and operations management : an international journal of the Production and Operations Management Society
9
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8
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Economics letters
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing research : JMR
6
Journal of the Operational Research Society
6
Journal of wine economics
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Manufacturing & service operations management : M & SOM
6
Marketing : ZFP ; journal of research and management
6
Omega : the international journal of management science
6
The journal of industrial economics
6
American journal of agricultural economics
5
Discussion paper / Tinbergen Institute
5
European journal of marketing : EJM
5
Journal of behavioral and experimental economics
5
SpringerLink / Bücher
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The journal of business : B
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Applied economics letters
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DICE discussion paper
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Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
European review of agricultural economics : ERAE
4
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1
Price promotions as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
2
Consumers' preference for downsizing over package price increases
Kim, In Kyung
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 25-52
Persistent link: https://www.econbiz.de/10014442407
Saved in:
3
Postsearch uncertainty, product heterogeneity, and price divergence
Chen, Yijuan
;
Hu, Xiangting
;
Li, Sanxi
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 175-202
Persistent link: https://www.econbiz.de/10014442419
Saved in:
4
National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan
;
Turut, Ozge
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
Saved in:
5
Export product quality and markup of firms : evidence from China
Yue, Wen
- In:
Applied economics
55
(
2023
)
53
,
pp. 6294-6309
Persistent link: https://www.econbiz.de/10014381600
Saved in:
6
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
7
Do long-life customers pay more in pay-what-you-want pricing? : evidence from live streaming
Ma, Xuejing
;
Wang, Zetao
;
Liu, Hongju
- In:
Journal of business research : JBR
142
(
2022
),
pp. 998-1009
Persistent link: https://www.econbiz.de/10013169478
Saved in:
8
A temporal construal theory explanation of the price-quality relationship in online dynamic pricing
Guizzardi, Andrea
;
Mariani, Marcello M.
;
Stacchini, Annalisa
- In:
Journal of business research : JBR
146
(
2022
),
pp. 32-44
Persistent link: https://www.econbiz.de/10013271370
Saved in:
9
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
10
Too tired for a good deal : how customer fatigue shapes the performance of Pay-What-You-Want pricing
Wang, Cindy Xin
;
Hong, Yuan
;
Beck, Joshua T.
- In:
Journal of business research : JBR
144
(
2022
),
pp. 987-996
Persistent link: https://www.econbiz.de/10013185067
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