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~isPartOf:"Applied economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Technological forecasting & social change : an international journal"
~language:"eng"
~person:"Melewar, T. C."
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Manufacturing industries"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Industrie
Lieferantenmanagement
Manufacturing industries
Markenführung
Markenimage
Social Web
Brand management
10
Corporate reputation
10
Firmenimage
10
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
6
Reputation
5
Public relations
4
Öffentlichkeitsarbeit
4
Beziehungsmarketing
3
Brand
3
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3
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3
Website
3
Brand reputation
2
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2
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2
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2
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Marketingmanagement
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Article in journal
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11
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Melewar, T. C.
Foroudi, Pantea
15
Ko, Eunju
15
Gupta, Suraksha
14
Diamantopoulos, Adamantios
12
Veloutsou, Cleopatra
12
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
10
Valette-Florence, Pierre
10
Oghazi, Pejvak
9
De Chernatony, Leslie
8
Islam, Nazrul
8
Kim, Kyung Hoon
8
Merrilees, Bill
8
Parida, Vinit
8
Sharma, Piyush
8
Buil, Isabel
7
Dennis, Charles
7
Dhir, Amandeep
7
Hajli, Nick
7
Roy, Sanjit
7
Teng, Lefa
7
Arslanagic-Kalajdzic, Maja
6
Barnes, Stuart J.
6
Bartikowski, Boris
6
Chatterjee, Sheshadri
6
Ekinci, Yuksel
6
Flavián Blanco, Carlos
6
Harrigan, Paul
6
Krishen, Anjala S.
6
Merchant, Altaf
6
Michel, Géraldine
6
Rana, Nripendra P.
6
Rauschnabel, Philipp A.
6
Schiavone, Francesco
6
Seo, Yuri
6
Shukla, Paurav
6
Voyer, Benjamin G.
6
Wallace, Elaine
6
Wallpach, Sylvia von
6
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Applied economics
Journal of business research : JBR
Journal of marketing management : MM
Technological forecasting & social change : an international journal
International studies of management and organization
6
European journal of marketing : EJM
5
Qualitative market research : an international journal
5
The journal of brand management : an international journal
4
The marketing review
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of world business : JWB
3
Corporate reputation review
2
Journal of strategic marketing
2
The journal of business & industrial marketing
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of destination marketing & management
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The European business journal
1
The journal of asset management
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ECONIS (ZBW)
11
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1
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11
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date (oldest first)
1
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
2
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
3
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
4
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
7
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
8
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
9
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
10
Global design, marketing and branding : introduction to the special issue
Melewar, T. C.
;
Dennis, Charles
;
Kent, Anthony
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2242
Persistent link: https://www.econbiz.de/10010402008
Saved in:
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