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~isPartOf:"Applied economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"Bigné Alcañiz, J. Enrique"
~person:"Gupta, Suraksha"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Manufacturing industries"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammelwerk"
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Industrie
Lieferantenmanagement
Manufacturing industries
Markenführung
Markenimage
Social Web
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
10
Brand image
7
Internet marketing
6
Online-Marketing
6
Brand
5
Innovation
5
Innovation management
5
Innovationsmanagement
5
Markenartikel
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Beziehungsmarketing
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Social web
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2
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Article in journal
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16
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English
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Bigné Alcañiz, J. Enrique
Gupta, Suraksha
Ko, Eunju
15
Veloutsou, Cleopatra
13
Diamantopoulos, Adamantios
12
Filieri, Raffaele
12
Foroudi, Pantea
12
Melewar, T. C.
11
Valette-Florence, Pierre
11
De Chernatony, Leslie
8
Kim, Kyung Hoon
8
Merrilees, Bill
8
Sharma, Piyush
8
Teng, Lefa
8
Buil, Isabel
7
Casaló, Luis V.
7
Flavián Blanco, Carlos
7
Oghazi, Pejvak
7
Seo, Yuri
7
Bartikowski, Boris
6
Dennis, Charles
6
Dwivedi, Yogesh Kumar
6
Ekinci, Yuksel
6
Krishen, Anjala S.
6
Merchant, Altaf
6
Michel, Géraldine
6
Parida, Vinit
6
Roper, Stuart
6
Roy, Sanjit
6
Shukla, Paurav
6
Voyer, Benjamin G.
6
Wallace, Elaine
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Bogomolova, Svetlana
5
Christodoulides, George
5
Dass, Mayukh
5
Dessart, Laurence
5
Guzman, Francisco
5
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Applied economics
Journal of business research : JBR
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of world business : JWB
3
Qualitative market research : an international journal
3
Technological forecasting & social change : an international journal
3
International journal of advertising : the review of marketing communications
2
Thunderbird international business review
2
Tourism management : research, policies, practice
2
Advances in advertising research
1
British journal of management
1
Business research quarterly : BRQ
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European Advertising Academy
1
European journal of marketing : EJM
1
European research on management and business economics
1
International journal of contemporary hospitality management
1
International journal of electronic business
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
International studies of management and organization
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
1
Journal of destination marketing & management
1
Journal of electronic commerce research : JECR
1
Journal of marketing communications
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management decision
1
Psychology & marketing
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Research
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Service business
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The journal of business & industrial marketing
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ECONIS (ZBW)
16
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16
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1
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
2
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
3
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
4
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
5
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
6
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
7
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
8
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
9
Vertical stakeholder collaborations for firm innovativeness in new product development : the moderating roles of legal bonds and operational linkages
Ozdemir, Sena
;
Kandemir, Destan
;
Eng, Teck Yong
;
Gupta, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 172-184
Persistent link: https://www.econbiz.de/10012416957
Saved in:
10
Destination appeal through digitalized comments
Bigné Alcañiz, J. Enrique
;
Ruiz, Carla
;
Curras-Perez, …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 447-453
Persistent link: https://www.econbiz.de/10012103417
Saved in:
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