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~isPartOf:"Applied economics letters"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of public economics"
~language:"eng"
~person:"Kowalkowski, Christian"
~subject:"Digital servitization"
~subject:"Kundenintegration"
~subject:"Lieferantenmanagement"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
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Digital servitization
Kundenintegration
Lieferantenmanagement
Bundling strategy
7
Leistungsbündel
7
Dienstleistungssektor
6
Service industry
6
Servitization
5
B-to-B-Marketing
4
Business-to-business marketing
4
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Kowalkowski, Christian
Naudé, Peter
18
Henneberg, Stephan
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La Rocca, Antonella
11
Snehota, Ivan
11
Sharma, Arun
9
Casidy, Riza
8
Johnston, Wesley J.
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Pardo, Catherine
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Ulaga, Wolfgang
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Gu, Flora Fang
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Mitręga, Maciej
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Corsaro, Daniela
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Cova, Bernard
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Jacob, Frank
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Kleinaltenkamp, Michael
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Kohtamäki, Marko
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Liu, Yi
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Nyadzayo, Munyaradzi W.
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Tóth, Zsófia
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Applied economics letters
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of public economics
The journal of business & industrial marketing
4
Journal of business research : JBR
2
European journal of marketing : EJM
1
International journal of business environment : IJBE
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Journal of business market management : JBM
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Journal of business-to-business marketing
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ECONIS (ZBW)
7
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1
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
2
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
3
Tensions in digital servitization through a paradox lens
Tóth, Zsófia
;
Sklyar, Alexey
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 438-450
Persistent link: https://www.econbiz.de/10013259119
Saved in:
4
Business actor engagement : exploring its antecedents and types
Ekman, Peter
;
Röndell, Jimmie G.
;
Anastasiadou, Elena
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 179-192
Persistent link: https://www.econbiz.de/10013206353
Saved in:
5
Transformational shifts through digital servitization
Tronvoll, Bård
;
Skylar, Alexey
;
Sörhammar, David
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012290054
Saved in:
6
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
7
Development and implementation of customer solutions : a study of process dynamics and market shaping
Biggemann, Sergio
;
Kowalkowski, Christian
;
Maley, Jane
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1083-1092
Persistent link: https://www.econbiz.de/10010223466
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