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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Technological forecasting & social change : an international journal"
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Konsumentenverhalten
Welt
974
World
974
Social Web
305
Social web
305
Technischer Fortschritt
254
Technological change
254
Innovation
251
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179
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Barnes, Stuart J.
3
Lin, Chieh-Peng
3
McLean, Graeme J.
3
Akram, Muhammad Shakaib
2
Baier, Daniel
2
Benyoucef, Morad
2
Caputa, Wiesława
2
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Mou, Jian
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Teck Ming Tan
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1
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Applied economics letters
Marketing intelligence & planning
Technological forecasting & social change : an international journal
Journal of business research : JBR
308
Journal of retailing and consumer services
273
International journal of internet marketing and advertising : IJIMA
119
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
Journal of internet commerce
72
Psychology & marketing
64
International journal of electronic marketing and retailing : IJEMR
63
The journal of product & brand management
61
Tourism management : research, policies, practice
60
International journal of consumer studies
59
Journal of travel and tourism marketing
59
Journal of marketing communications
56
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
52
Electronic commerce research
50
International journal of business information systems : IJBIS
48
International journal of advertising : the review of marketing communications
47
Cogent business & management
45
Information systems research : ISR
44
International journal of electronic commerce : IJEC
44
Journal of electronic commerce research : JECR
44
Journal of marketing management : MM
44
The journal of brand management : an international journal
43
Asia Pacific journal of marketing and logistics
41
Journal of management information systems : JMIS
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of hospitality marketing & management
40
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
International journal of e-business research : an official publication of the Information Resources Management Association
38
Journal of fashion marketing and management
38
Journal of global marketing
38
Journal of sport management : the official journal of the North American Society of Sport Management
37
SpringerLink / Bücher
37
International journal of sports marketing & sponsorship
36
International journal of technology marketing : IJTMkt
36
Management science : journal of the Institute for Operations Research and the Management Sciences
35
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ECONIS (ZBW)
125
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1
How sensitive are sports fans to unemployment?
Reade, J. James
;
Ours, Jan C. van
- In:
Applied economics letters
30
(
2023
)
3
,
pp. 324-330
Persistent link: https://www.econbiz.de/10013553443
Saved in:
2
Does "born digital" mean "being global" in characterizing millennial consumers in a less developed country context? : an empirical study in Myanmar
Han, Jeong Hugh
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014478839
Saved in:
3
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
Saved in:
4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
5
Is intertemporal price discrimination the cause of price dispersion in markets with low search costs?
Lindgren, Charlie
;
Daunfeldt, Sven-Olov
;
Rudholm, Niklas
; …
- In:
Applied economics letters
28
(
2021
)
11
,
pp. 968-971
Persistent link: https://www.econbiz.de/10012589721
Saved in:
6
"Take my advice" : entrepreneurial consumers and the ecosystemic logics of digital platforms
Fonseca, André Luís A. da
;
Chimenti, Paula
;
Campos, …
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014472951
Saved in:
7
Exploring the role of augmented reality in purchase intention : through flow and immersive experience
Pathak, Kanishka
;
Prakash, Gyan
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014476883
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8
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
9
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
10
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
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