//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Applied financial economics"
~isPartOf:"The journal of product & brand management"
~language:"bul"
~language:"eng"
~language:"nld"
~language:"ron"
~language:"spa"
~subject:"Konsumentenverhalten"
~subject:"Schätzung"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Handbuch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 18 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Schätzung
Estimation
444
USA
423
United States
422
Consumer behaviour
395
Brand management
385
Markenführung
385
Capital income
356
Kapitaleinkommen
356
Theorie
354
Theory
354
Börsenkurs
326
Share price
326
Brand image
306
Markenimage
306
Aktienmarkt
299
Stock market
299
Volatility
265
Volatilität
265
Großbritannien
200
United Kingdom
200
Brand
199
Markenartikel
197
Portfolio selection
117
Portfolio-Management
117
Bank
113
Beziehungsmarketing
112
Relationship marketing
112
Forecasting model
111
Prognoseverfahren
111
Exchange rate
110
Wechselkurs
110
Welt
102
World
102
ARCH model
101
ARCH-Modell
101
Aktienindex
95
Stock index
95
Japan
90
more ...
less ...
Online availability
All
Undetermined
231
Free
11
Type of publication
All
Article
832
Book / Working Paper
5
Type of publication (narrower categories)
All
Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Handbuch
Konferenzbeitrag
Ratgeber
Systematic review
Aufsatz in Zeitschrift
837
Collection of articles of several authors
4
Sammelwerk
4
Übersichtsarbeit
2
Aufsatzsammlung
1
more ...
less ...
Language
All
Bulgarian
English
Dutch
Romanian
Spanish
Author
All
Guzman, Francisco
9
Brooks, Robert
5
Faff, Robert W.
5
Madura, Jeff
5
Becchetti, Leonardo
4
Fetscherin, Marc
4
Hamori, Shigeyuki
4
Masih, Rumi
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Akhigbe, Aigbe O.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Barkoulas, John T.
3
Chatrath, Arjun
3
Coakley, Jerry
3
Coker, Kesha K.
3
Danbolt, Jo
3
Fountas, Stilianos
3
Garrett, Ian
3
Hegner, Sabrina
3
Kang, Jiyun
3
Lucey, Brian M.
3
Masih, Abdul Mansur M.
3
Maxwell, Sarah
3
McMillan, David G.
3
Mills, Terence C.
3
Nowman, Kalid Ben
3
Paswan, Audhesh K.
3
Phylaktis, Kate
3
Ramchander, Sanjay
3
Rindell, Anne
3
Stoel, Leslie
3
Sundaram, Sridhar
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Adrangi, Bahram
2
Alles, Lakshman
2
Ap Gwilym, Owain
2
more ...
less ...
Published in...
All
Applied financial economics
The journal of product & brand management
Journal of business research : JBR
2,008
Journal of retailing and consumer services
1,931
Applied economics
1,885
Applied economics letters
1,280
Economic modelling
875
Economics letters
820
International journal of consumer studies
762
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
756
International journal of hospitality management
740
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Energy economics
579
International review of economics & finance : IREF
515
Journal of econometrics
473
Journal of banking & finance
470
Management science : journal of the Institute for Operations Research and the Management Sciences
466
Journal of international money and finance
460
Finance research letters
455
The American economic review
394
Asia Pacific journal of marketing and logistics
392
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
386
Journal of applied econometrics
378
Journal of economic behavior & organization : JEBO
370
The journal of brand management : an international journal
355
European journal of marketing : EJM
351
International review of financial analysis
347
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
333
Technological forecasting & social change : an international journal
332
Cogent business & management
322
The empirical economics letters : a monthly international journal of economics
321
The review of economics and statistics
321
Journal of international consumer marketing
319
Journal of travel and tourism marketing
318
European economic review : EER
317
The North American journal of economics and finance : a journal of financial economics studies
310
Labour economics : official journal of the European Association of Labour Economists
308
more ...
less ...
Source
All
ECONIS (ZBW)
837
Showing
1
-
10
of
837
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->