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~isPartOf:"Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum"
~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Leistungsbündel"
~subject:"business-to-business marketing"
~type:"article"
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Leistungsbündel
business-to-business marketing
B-to-B-Marketing
33
Business-to-business marketing
33
Lieferantenmanagement
11
Supplier relationship management
11
Beziehungsmarketing
10
Relationship marketing
10
Salespeople
10
Verkaufspersonal
10
Customer value
6
Kundenwert
6
Selling
6
Verkauf
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
Marketing management
3
Marketingmanagement
3
sales management
3
Agency theory
2
Bundling strategy
2
Business network
2
Corporate culture
2
Customer acquisition
2
Erfolgsfaktor
2
Firm value
2
Führungskräfte
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kundengewinnung
2
Managers
2
Negotiations
2
Performance measurement
2
Performance-Messung
2
Preismanagement
2
Pricing strategy
2
Prinzipal-Agent-Theorie
2
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1
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Article in journal
12
Aufsatz in Zeitschrift
12
Language
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English
12
Author
All
Homburg, Christian
4
Grewal, Rajdeep
3
Lilien, Gary L.
3
Bornemann, Torsten
2
Hahn, Alexander
2
Schmitz, Christian
2
Alavi, Sascha
1
Antia, Kersi D.
1
Astvansh, Vivek
1
Chakravarty, Anindita
1
Colm, Laura
1
Frieß, Maximilian
1
Habel, Johannes
1
Hada, Mahima
1
Hohenberg, Sebastian
1
Jensen, Ove
1
Kumar, Alok
1
Lee, You-Cheong
1
Mani, Sudha
1
Ordanini, Andrea
1
Reinartz, Werner J.
1
Shi, Huanhuan
1
Sridhar, Shrihari
1
Stierl, Marcel
1
Ulaga, Wolfgang
1
Wilczek, Halina
1
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Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of business-to-business marketing
10
Marketing von Solutions : innovative Ansätze und Best Practices
5
The journal of business & industrial marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovatives Industriegütermarketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business environment : IJBE
2
Journal of business research : JBR
2
Journal of marketing research
2
Journal of service management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Brand the Future : systematische Markenentwicklung im B2B
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
California management review
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Customer Experience : Forum Dienstleistungsmanagement
1
Die Betriebswirtschaft : DBW
1
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
1
Dienstleistungsmodellierung 2014 : vom Servicemodell zum Anwendungssystem
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Interaktionen im Dienstleistungsbereich
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of business market management : JBM
1
Journal of international marketing
1
Journal of marketing communications
1
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ECONIS (ZBW)
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1
Buyer-supplier relationship dynamics in buyers' bankruptcy survival
Mani, Sudha
;
Astvansh, Vivek
;
Antia, Kersi D.
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 127-144
Persistent link: https://www.econbiz.de/10014582921
Saved in:
2
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
3
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
4
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
5
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
6
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
7
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
8
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
9
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
10
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
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