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~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Mobile marketing"
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Mobile marketing
Mobile Marketing
23
Mobile communications
16
Mobilkommunikation
16
Internet marketing
13
Online-Marketing
13
Consumer behaviour
11
Konsumentenverhalten
11
Mobile phone
7
Mobiltelefon
7
Mobile Business
6
Mobile business
6
Advertising
5
Mobile advertising
5
Werbung
5
Advertising effects
4
Deutschland
4
Germany
4
Marketing management
4
Marketingmanagement
4
Mobile Anwendung
4
Mobile application
4
Werbewirkung
4
Brand management
3
E-commerce
3
Electronic Commerce
3
Internet
3
Markenführung
3
Mobile promotions
3
Social Web
3
Social web
3
Theorie
3
Theory
3
Arbeitsmobilität
2
Beziehungsmarketing
2
Data protection
2
Datenschutz
2
Erfolgsfaktor
2
Kundenbindungsprogramm
2
Labour mobility
2
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Undetermined
14
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18
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19
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19
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4
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Non-commercial literature
4
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English
19
German
4
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Meffert, Heribert
4
Shankar, Venkatesh
3
Backhaus, Klaus
2
Spann, Martin
2
Agrawal, Shiv Ratan
1
Andrews, Michelle
1
Arden, Christine M.
1
Bacile, Todd J.
1
Baek, Tae Hyun
1
Banerjee, Syagnik
1
Bart, Yakov
1
Becker, J.
1
Becker, Jörg
1
Bongartz, Michael
1
Choi, Jeonghye
1
Chu, Junhong
1
Dix, Steve
1
Donaldson, Jeff
1
Goehring, Jody
1
Goh, Khim Yong
1
Grewal, Dhruv
1
Ha, Young
1
Hoeck, Lena
1
Hofacker, Charles
1
Hofacker, Charles F.
1
Holland, Stephen
1
Hui, Sam
1
Im, Hyunjoo
1
Kim, Jeeyeon
1
Kim, Mingyung
1
Kim, Seeun
1
Kim, Youn-Kyung
1
Kleijnen, Mirella
1
Krafft, Manfred
1
Kurtz, Oliver Tuna
1
Kushwaha, G. S.
1
Langer, Paul F.
1
Longstreet, Phil
1
Lurie, Nicholas H.
1
Manchanda, Puneet
1
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Münsteraner Führungsgespräch <40, 2001, Münster (Westf)>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Published in...
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Digital advertising : theory and research
18
SpringerLink / Bücher
17
Springer eBook Collection / Business and Economics
13
Journal of business research : JBR
11
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising research
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Gabler Edition Wissenschaft
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Psychology & marketing
7
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
3
Beiträge zur Marketingwissenschaft : Arbeitspapiere
3
Berichte aus der Betriebswirtschaft
3
DUV / Wirtschaftswissenschaft
3
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ECONIS (ZBW)
23
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1
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
3
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
4
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
5
Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Trivedi, …
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
Saved in:
6
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
7
The impact of mobile marketing initiatives on customers' attitudes and behavioural outcomes
Kushwaha, G. S.
;
Agrawal, Shiv Ratan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 150-176
Persistent link: https://www.econbiz.de/10011567057
Saved in:
8
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
9
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
10
Mobile marketing : the way forward
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 1-2
Persistent link: https://www.econbiz.de/10011489393
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