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~isPartOf:"Arbeitspapiere aus der Fakultät für Wirtschaftsingenieurwesen / Hochschule Mannheim"
~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of business research : JBR"
~subject:"Leistungsbündel"
~subject:"Verkaufspersonal"
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Search: subject:"B-to-B-Marketing"
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Leistungsbündel
Verkaufspersonal
B-to-B-Marketing
123
Business-to-business marketing
123
Lieferantenmanagement
73
Supplier relationship management
73
Relationship marketing
33
Beziehungsmarketing
32
Salespeople
19
Selling
17
Verkauf
17
E-commerce
15
Electronic Commerce
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Social Web
11
Social web
11
Digital platform
10
Digitale Plattform
10
Marketing management
9
Marketingmanagement
9
B2B
8
B2B marketing
8
Brand image
8
Business network
8
Innovation
8
Markenimage
8
Unternehmensnetzwerk
8
Betriebliche Wertschöpfung
7
Business-to-business
7
Deutschland
7
Digitalisierung
7
Digitization
7
Germany
7
Internet marketing
7
Online-Marketing
7
Value creation
7
Customer satisfaction
6
Customer value
6
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22
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1
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22
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22
Case study
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
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English
18
German
5
Author
All
Adamson, Brent
2
D'Alessandro, Steven
2
Dixon, Matthew
2
Edwards, John
2
Hartmann, Nathaniel N.
2
Miles, Morgan P.
2
Toman, Nicholas
2
Ahearne, Michael
1
Allison, Lee
1
Amin, Mohammad Sakif
1
Anderson, Sidney T.
1
Arndt, Aaron D.
1
Badrinarayanan, Vishag
1
Bertini, Marco
1
Biggemann, Sergio
1
Chang, Woojung
1
Claro, Danny Pimentel
1
Flaherty, Karen E.
1
Forst, Mark
1
Friend, Scott B.
1
Frost, Mark
1
Germiniano, Renato
1
Gilbert, Jonathan Ross
1
Good, Megan C.
1
Goza, Mark D.
1
Gupta, Aditya
1
Holmlund, Maria
1
Howlett, Charles H.
1
Hunter, Gary K.
1
Johnson, Jeff S.
1
Klimmer, Matthias
1
Kowalkowski, Christian
1
Krush, Michael T.
1
Locander, David A.
1
Lu, Baozhou
1
Lussier, Bruno
1
Martens, Jonas
1
Neef, Martina
1
Park, Jungkun
1
Parvinen, Petri
1
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Arbeitspapiere aus der Fakultät für Wirtschaftsingenieurwesen / Hochschule Mannheim
Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
72
The journal of business & industrial marketing
30
Journal of business-to-business marketing
18
Journal of marketing
12
The journal of personal selling & sales management : JPSSM
11
Journal of the Academy of Marketing Science
9
SpringerLink / Bücher
8
Journal of personal selling & sales management
7
Handbook of business-to-business marketing
6
Marketing von Solutions : innovative Ansätze und Best Practices
5
Beiträge zur empirischen Marketing- und Vertriebsforschung
4
Harvard business review : HBR
4
European journal of marketing
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service research
3
Research
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
Brand the Future : systematische Markenentwicklung im B2B
2
Business Guides on the Go
2
Business horizons
2
European business review
2
European research on management and business economics
2
Europäische Hochschulschriften / 5
2
Gabler Research
2
Innovatives Industriegütermarketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business environment : IJBE
2
International journal of logistics : research and applications
2
International journal of services and operations management
2
Journal of marketing theory and practice : JMTP
2
Journal of retailing and consumer services
2
Journal of service management
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Naše gospodarstvo : NG
2
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ECONIS (ZBW)
23
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1
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10
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23
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date (oldest first)
1
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla
;
Claro, Danny Pimentel
;
Germiniano, Renato
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
Saved in:
2
Impact of stereotype threat on sales anxiety
Amin, Mohammad Sakif
;
Arndt, Aaron D.
;
Tanner, Emily C.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468969
Saved in:
3
Entrepreneurial strategy-making, corporate entrepreneurship preparedness and entrepreneurial sales actions : improving B2B sales performance
Edwards, John
;
Miles, Morgan P.
;
D'Alessandro, Steven
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014227814
Saved in:
4
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
5
Linking B2B sales performance to entrepreneurial self-efficacy, entrepreneurial selling actions
Edwards, John
;
Miles, Morgan P.
;
D'Alessandro, Steven
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 585-593
Persistent link: https://www.econbiz.de/10013168421
Saved in:
6
The effectiveness of AI salesperson vs. human salesperson across the buyer-seller relationship stages
Chang, Woojung
- In:
Journal of business research : JBR
148
(
2022
),
pp. 241-251
Persistent link: https://www.econbiz.de/10013325475
Saved in:
7
Business-to-business salespeople and political skill : relationship building, deviance, and performance
Good, Megan C.
;
Schwepker, Charles H. <Jr.>
- In:
Journal of business research : JBR
139
(
2022
),
pp. 32-43
Persistent link: https://www.econbiz.de/10013194145
Saved in:
8
The (quiet) ego and sales : transcending self-interest and its relationship with adaptive selling
Gilbert, Jonathan Ross
;
Krush, Michael T.
;
Trainor, Kevin J.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 326-338
Persistent link: https://www.econbiz.de/10013365719
Saved in:
9
Social anxiety and salesperson performance : the roles of mindful acceptance and perceived sales manager support
Lussier, Bruno
;
Philp, Matthew
;
Hartmann, Nathaniel N.
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 112-125
Persistent link: https://www.econbiz.de/10012493844
Saved in:
10
Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi
;
Parvinen, Petri
;
Martens, Jonas
- In:
Journal of business research : JBR
126
(
2021
),
pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
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