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~isPartOf:"Artificial intelligence in marketing"
~subject:"Artificial intelligence"
~subject:"Technological change"
~type_genre:"Aufsatz im Buch"
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Artificial intelligence
Technological change
Künstliche Intelligenz
8
Marketing theory
3
Marketingtheorie
3
machine learning
3
Bibliometrics
2
Bibliometrie
2
Internet marketing
2
Online-Marketing
2
Artificial Intelligence
1
Computer-assisted marketing
1
Concept of man
1
Customer data
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Customer feedback
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Customer retention
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Customer service
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Customer value
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Einzelhandel
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IT-gestütztes Marketing
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Personalisierung
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Personalization
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advertising
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anthropomorphism
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artificial intelligence
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branding
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Alavi, Sascha
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Bezençon, Valéry
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Chakraborty, Ishita
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Ding, MengQi
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Lee, Peter S.
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Artificial intelligence in marketing
Data science and innovation in supply chain management : how data transforms the value chain
28
The economics of artificial intelligence : an agenda
23
Artificial intelligence enabled management : an emerging economy perspective
16
AI-driven marketing research and data analytics
15
Handbook of research on applied AI for international business and marketing applications
15
Leveraging AI and emotional intelligence in contemporary business organizations
14
Artificial intelligence and machine learning in business management : concepts, challenges, and case studies
13
KI in der Unternehmenspraxis : Technologie, Recht, Ethik, Use Cases
12
Artificial intelligence approaches to sustainable accounting
11
Complex AI dynamics and interactions in management
11
Artificial intelligence and machine learning-powered smart finance
10
Handbook of research on innovative management using AI in industry 5.0
10
Transforming management using artificial intelligence techniques
10
AI and data analytics applications in organizational management
9
Data-driven business intelligence systems for socio-technical organizations
9
Econometrics with Machine Learning
9
The future of management in an AI world : redefining purpose and strategy in the Fourth Industrial Revolution
9
AI innovation in services marketing
8
Artificial intelligence and digital diversity inclusiveness in corporate restructuring
8
Business applications and computational intelligence
8
Intelligent optimization techniques for business analytics
8
Reinventing manufacturing and business processes through artificial intelligence
8
Advanced machine learning algorithms for complex financial applications
7
AI impacts in digital consumer behavior
6
Adapting to the future : how digitalization shapes sustainable logistics and resilient supply chain management
6
Advancement in business analytics tools for higher financial performance
6
Digital transformation, strategic resilience, cyber security and risk management
6
Human-centered approaches in Industry 5.0 : human-machine interaction, virtual reality training, and customer sentiment analysis
6
AI-driven intelligent models for business excellence
5
Artificial Intelligence for Sustainability : Innovations in Business and Financial Services
5
Digitalisierung und Künstliche Intelligenz : wirtschaftsethische und moralökonomische Perspektiven
5
Digitalisierung und Nachhaltigkeit - Transformation von Geschäftsmodellen und Unternehmenspraxis
5
Future role of sustainable innovative technologies in crisis management
5
Handbook of Big Data and Analytics in Accounting and Auditing
5
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
5
Intellectual capital, smart technologies and digitalization : emerging issues and opportunities
5
Issues of sustainability in AI and new-age thematic investing
5
Artificial intelligence and big data for financial risk management : intelligent applications
4
Changing tides : the new role of resilience and sustainability in logistics and supply chain management : innovative approaches for the shift to a new era
4
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ECONIS (ZBW)
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1
The state of AI research in marketing : active, fertile, and ready for explosive growth
Sudhir, K.
;
Toubia, Olivier
- In:
Artificial intelligence in marketing
,
(pp. 1-12)
.
2023
Persistent link: https://www.econbiz.de/10014307014
Saved in:
2
The economics of artificial intelligence : a marketing perspective
Ding, MengQi
;
Goldfarb, Avi
- In:
Artificial intelligence in marketing
,
(pp. 13-76)
.
2023
Persistent link: https://www.econbiz.de/10014307015
Saved in:
3
AI and personalization
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Artificial intelligence in marketing
,
(pp. 77-102)
.
2023
Persistent link: https://www.econbiz.de/10014307016
Saved in:
4
Artificial intelligence and pricing
Aparicio, Diego
;
Misra, Kanishka
- In:
Artificial intelligence in marketing
,
(pp. 103-124)
.
2023
Persistent link: https://www.econbiz.de/10014307017
Saved in:
5
Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
Saved in:
6
Artificial intelligence and user-generated data are transforming how firms come to understand customer needs
Hauserp, John R.
;
Lip, Zelin
;
Mao, Chengfeng
- In:
Artificial intelligence in marketing
,
(pp. 147-167)
.
2023
Persistent link: https://www.econbiz.de/10014307065
Saved in:
7
Artificial intelligence applications to customer feedback research : a review
Lee, Peter S.
;
Chakraborty, Ishita
;
Banerjee, Shrabastee
- In:
Artificial intelligence in marketing
,
(pp. 169-190)
.
2023
Persistent link: https://www.econbiz.de/10014307136
Saved in:
8
Anthropomorphism in artificial intelligence : a review of empirical work across domains and insights for future research
Uysal, Ertugrul
;
Alavi, Sascha
;
Bezençon, Valéry
- In:
Artificial intelligence in marketing
,
(pp. 273-308)
.
2023
Persistent link: https://www.econbiz.de/10014307161
Saved in:
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