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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cheng, Julian Ming Sung"
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Lee, Richard"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Asia-Pacific region"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Flow experience"
~subject:"Indien"
~subject:"Online retailing"
~subject:"Online-Handel"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Asia-Pacific region
Beziehungsmarketing
Consumer behaviour
Flow experience
Indien
Online retailing
Online-Handel
Konsumentenverhalten
41
Brand management
12
Fashion
12
Markenführung
12
Mode
12
Relationship marketing
10
Brand image
9
Markenimage
9
Customer value
6
Kundenwert
6
Luxury goods
6
Luxusgüter
6
Social Web
6
Social web
6
Customer satisfaction
5
Designation of origin
5
Herkunftsbezeichnung
5
Kundenzufriedenheit
5
Brand
4
Cultural identity
4
Globalisierung
4
Globalization
4
Innovation
4
International marketing
4
Internationales Marketing
4
Internet marketing
4
Kulturelle Identität
4
Markenartikel
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
customer equity
4
purchase intention
4
Bekleidungsindustrie
3
Bibliometrics
3
Bibliometrie
3
Clothing industry
3
Digital platform
3
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Online availability
All
Undetermined
34
Type of publication
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Article
46
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Conference paper
Aufsatzsammlung
1
Language
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English
Spanish
Author
All
Beatty, Sharon E.
Cheng, Julian Ming Sung
Cleveland, Mark
Kim, Kyung Hoon
Ko, Eunju
Lee, Richard
Paul, Justin
Roy, Sanjit
Rowley, Chris
30
Thaichon, Park
9
Septianto, Felix
8
Bruwer, Johan
7
Olsen, Svein O.
7
Fam, Kim Shyan
6
Islam, Tahir
6
Liu, Matthew Tingchi
6
Moschis, George P.
6
Seo, Yuri
6
Arli, Denni
5
Bae, Joonheui
5
Barnes, Bradley R.
5
Chan, Kara
5
Christodoulides, George
5
Guzman, Francisco
5
Ha, Hong Youl
5
Han, C. M.
5
Kim, Sang Jin
5
Kim, Wooyang
5
Lysonski, Steven
5
Magnusson, Peter
5
Mathur, Anil
5
Quach, Sara
5
Sarkar, Abhigyan
5
Wang, Cheng Lu
5
Aiello, Gaetano
4
Belk, Russell W.
4
Buchanan-Oliver, Margo
4
Casidy, Riza
4
Castaño, Raquel
4
Cheah, Isaac
4
Chiu, Weisheng
4
Chu, Rongwei
4
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Published in...
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
European journal of marketing
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Qualitative market research : an international journal
The journal of consumer marketing
Journal of business research : JBR
73
Journal of retailing and consumer services
19
Journal of strategic marketing
7
The journal of services marketing
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Journal of service research : JSR
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
Australasian marketing journal
3
Business strategy and the environment
3
European journal of marketing : EJM
3
European management journal
3
International journal of market research
3
Journal of marketing theory and practice : JMTP
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of product & brand management
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international marketing
2
The international journal of bank marketing : IJBM
2
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
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Source
All
ECONIS (ZBW)
47
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47
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date (oldest first)
1
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
4
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
5
Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10014251310
Saved in:
6
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
7
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
8
An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
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