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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"International marketing review"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Han, C. M."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"India"
~subject:"Indien"
~subject:"Luxusgüter"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Beziehungsmarketing
Brand
Consumer behaviour
India
Indien
Luxusgüter
Konsumentenverhalten
24
Brand management
10
Markenführung
10
Brand image
7
Designation of origin
7
Herkunftsbezeichnung
7
Markenimage
7
Asia
6
Asien
6
International marketing
6
Internationales Marketing
6
Fashion
5
Mode
5
Cultural identity
4
Globalisierung
4
Globalization
4
Kulturelle Identität
4
Luxury goods
4
Markenartikel
4
Bibliometrics
3
Bibliometrie
3
Country of origin
3
Japan
3
Marketing
3
Relationship marketing
3
Asia-Pacific region
2
Asiatisch-pazifischer Raum
2
Brands
2
China
2
Construal level
2
Consumer animosity
2
Consumer ethnocentrism
2
Customer satisfaction
2
Einzelhandel
2
Ethnocentrism
2
Flow experience
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20
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Article
26
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Conference paper
Language
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English
Spanish
Author
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Beatty, Sharon E.
Cleveland, Mark
Han, C. M.
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Bruwer, Johan
7
Olsen, Svein O.
7
Septianto, Felix
7
Thaichon, Park
7
Liu, Matthew Tingchi
6
Arli, Denni
5
Barnes, Bradley R.
5
Cheng, Julian Ming Sung
5
Christodoulides, George
5
Guzman, Francisco
5
Ha, Hong Youl
5
He, Jiaxun
5
Lysonski, Steven
5
Magnusson, Peter
5
Wang, Cheng Lu
5
Chan, Kara
4
Chiu, Weisheng
4
Chu, Rongwei
4
Cui, Geng
4
Diamantopoulos, Adamantios
4
Durvasula, Srinivas
4
Fam, Kim Shyan
4
Ho Huy Tuu
4
Iyer, Rajesh
4
Lee, Richard
4
Manika, Danae
4
Michaelidou, Nina
4
Pornpitakpan, Chanthika
4
Quach, Sara
4
Shukla, Paurav
4
Veloutsou, Cleopatra
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
European journal of marketing
International marketing review
The journal of consumer marketing
Journal of business research : JBR
79
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of retailing and consumer services
16
Journal of strategic marketing
7
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Psychology & marketing
5
The journal of services marketing
5
European management journal
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of service research : JSR
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of advertising
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
1
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ECONIS (ZBW)
26
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11
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26
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date (oldest first)
11
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
12
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
13
It's not whether you win or lose, it's how you play : customer delight in unpredictable experiential encounters
Barnes, Donald C.
;
Pelletier, Mark J.
;
Collier, Joel E.
; …
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2216-2249
Persistent link: https://www.econbiz.de/10013457336
Saved in:
14
A review of research on outward foreign direct investment from emerging countries, including China : what do we know, how do we know and where should we be heading?
Paul, Justin
;
Benito, Gabriel R. G.
- In:
Asia Pacific business review
24
(
2018
)
1
,
pp. 90-115
Persistent link: https://www.econbiz.de/10011847408
Saved in:
15
Cosmopolitanism and ethnocentrism among young consumers in emerging Asia : Chinese vs Koreans towards Japanese brands
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 330-346
Persistent link: https://www.econbiz.de/10011636589
Saved in:
16
Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
17
Individualism, collectivism, and consumer animosity in emerging Asia : evidence from Korea
Han, C. M.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 359-370
Persistent link: https://www.econbiz.de/10011691612
Saved in:
18
Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
Saved in:
19
Here, there and everywhere : a study of consumer centrism
Prince, Melvin
;
Davies, Mark A. P.
;
Cleveland, Mark
; …
- In:
International marketing review
33
(
2016
)
5
,
pp. 715-754
Persistent link: https://www.econbiz.de/10011620308
Saved in:
20
Food consumption and marketing : turning toward Asia
Seo, Yuri
;
Cruz, Angela Gracia B.
;
Fam, Kim Shyan
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
Saved in:
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