Cosmopolitanism and ethnocentrism among young consumers in emerging Asia : Chinese vs Koreans towards Japanese brands
Year of publication: |
2017
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Authors: | Han, C. M. |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 2, p. 330-346
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Subject: | Asia | Consumer ethnocentrism | Chinese consumers | Consumer cosmopolitanism | Korean consumers | Südkorea | South Korea | Konsumentenverhalten | Consumer behaviour | Asien | Nationalkultur | National culture | China | Japan | Jugendliche | Youth |
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