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~isPartOf:"Asia Pacific business review"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Valette-Florence, Pierre"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Consumer behaviour
Indien
Konsumentenverhalten
85
Brand management
41
Markenführung
41
Luxury goods
36
Luxusgüter
36
Relationship marketing
28
Beziehungsmarketing
27
Brand image
23
Markenimage
23
Fashion
22
Mode
22
Brand
17
Markenartikel
16
Internet marketing
15
Online-Marketing
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15
Social web
15
Marketing management
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Marketingmanagement
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Bibliometrics
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Customer value
10
Kundenwert
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Luxury
10
Digitalisierung
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Digitization
8
Einzelhandel
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Innovation
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Retail trade
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Bekleidungsindustrie
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Clothing industry
7
Marketing
7
Corporate reputation
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Cultural identity
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Customer equity
6
Customer integration
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Customer satisfaction
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Firmenimage
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Kulturelle Identität
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Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Valette-Florence, Pierre
Laroche, Michel
30
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Bartikowski, Boris
13
Septianto, Felix
13
Richard, Marie-Odile
12
Sharma, Piyush
12
Shukla, Paurav
12
Veloutsou, Cleopatra
12
Balaji, M. S.
11
Dwivedi, Yogesh Kumar
11
Pereira, Vijay
11
Teng, Lefa
11
Christodoulides, George
10
Guzman, Francisco
10
Kukar-Kinney, Monika
10
Wang, Cheng Lu
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Merchant, Altaf
9
Balabanis, George
8
Behl, Abhishek
8
Choi, Jeonghye
8
Liu, Martin J.
8
Malik, Ashish
8
Roy, Rajat
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Das, Gopal
7
Demangeot, Catherine
7
Felix, Reto
7
Geuens, Maggie
7
Gupta, Suraksha
7
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Asia Pacific business review
Asia Pacific journal of marketing and logistics
International marketing review
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
The journal of consumer marketing
Journal of retailing and consumer services
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Journal of strategic marketing
5
European management journal
4
International journal of advertising : the quarterly review of marketing communications
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of marketing theory and practice
3
The journal of brand management : an international journal
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Qualitative market research : an international journal
2
The journal of product & brand management
2
The journal of services marketing
2
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
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ECONIS (ZBW)
87
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1
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10
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87
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date (oldest first)
1
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
6
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
7
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
8
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
9
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
10
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
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