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~isPartOf:"Asia Pacific business review"
~isPartOf:"Australasian marketing journal"
~isPartOf:"British journal of management"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Services marketing cases in emerging markets : an asian perspective"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Kukar-Kinney, Monika"
~person:"Lunardo, Renaud"
~person:"Paul, Justin"
~person:"Pereira, Vijay"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Septianto, Felix"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"Globalization"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Online retailing"
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Advertising
Consumer behaviour
Globalization
Indien
Konsumentenverhalten
Markenartikel
Online retailing
Brand management
29
Markenführung
29
Relationship marketing
28
Beziehungsmarketing
27
Emotion
22
Brand image
18
Markenimage
18
Bibliometrics
17
Bibliometrie
17
Einzelhandel
17
Retail trade
17
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Kulturelle Identität
16
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Luxusgüter
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Online-Handel
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India
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Globalisierung
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Social web
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Advertising effects
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Online-Marketing
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Kukar-Kinney, Monika
Lunardo, Renaud
Paul, Justin
Pereira, Vijay
Roy, Sanjit
Seo, Yuri
Septianto, Felix
Laroche, Michel
39
Dwivedi, Yogesh Kumar
32
Ko, Eunju
23
Park, Jungkun
21
Prentice, Catherine
21
Thaichon, Park
20
Dhir, Amandeep
18
Rana, Nripendra P.
18
Chebat, Jean-Charles
17
Jebarajakirthy, Charles
17
Sharma, Piyush
17
Dennis, Charles
16
Diamantopoulos, Adamantios
16
Pantano, Eleonora
16
Richard, Marie-Odile
16
Das, Gopal
15
Valette-Florence, Pierre
14
Bartikowski, Boris
13
Kaur, Puneet
13
Phau, Ian
13
Quach, Sara
13
Sands, Sean
13
Talwar, Shalini
13
Balaji, M. S.
12
Dawes, John
12
Gustafsson, Anders
12
Japutra, Arnold
12
Klaus, Philipp
12
Lombart, Cindy
12
Mortimer, Gary
12
Otterbring, Tobias
12
Bogomolova, Svetlana
11
Hollebeek, Linda D.
11
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Asia Pacific business review
Australasian marketing journal
British journal of management
International journal of Indian culture and business management
Journal of business research : JBR
Journal of marketing theory and practice
Journal of retailing and consumer services
Services marketing cases in emerging markets : an asian perspective
Psychology & marketing
11
Asia Pacific journal of marketing and logistics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
International marketing review
8
Journal of advertising
8
Technological forecasting & social change : an international journal
7
Journal of strategic marketing
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
European journal of marketing
5
European management journal
5
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International business review : the official journal of the European International Business Academy
4
International journal of advertising : the review of marketing communications
4
International journal of market research
4
Journal of retailing
4
Journal of the Academy of Marketing Science
4
The journal of consumer marketing
4
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of East-West business
3
Journal of business ethics : JBE
3
Journal of consumer behaviour : an international research review
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of international management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice : JMTP
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
European journal of marketing : EJM
2
India Studies in Business and Economics
2
International journal of human resource management
2
Journal of advertising research
2
Journal of consumer behaviour
2
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ECONIS (ZBW)
144
Showing
1
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10
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144
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
3
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
4
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
5
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
6
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
7
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
8
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
9
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
10
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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