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~isPartOf:"Asia Pacific business review"
~isPartOf:"Australasian marketing journal"
~isPartOf:"British journal of management"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Services marketing cases in emerging markets : an asian perspective"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Kukar-Kinney, Monika"
~person:"Lunardo, Renaud"
~person:"Paul, Justin"
~person:"Pereira, Vijay"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Septianto, Felix"
~subject:"Consumer behaviour"
~subject:"Globalization"
~subject:"Indien"
~subject:"Innovation"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Online retailing"
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Consumer behaviour
Globalization
Indien
Innovation
Konsumentenverhalten
Markenartikel
Online retailing
Brand management
29
Markenführung
29
Relationship marketing
28
Beziehungsmarketing
27
Emotion
22
Brand image
18
Markenimage
18
Bibliometrics
17
Bibliometrie
17
Einzelhandel
17
Retail trade
17
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Kulturelle Identität
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Online-Handel
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Dienstleistungsqualität
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India
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Service quality
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Globalisierung
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Social web
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Online-Marketing
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Kukar-Kinney, Monika
Lunardo, Renaud
Paul, Justin
Pereira, Vijay
Roy, Sanjit
Seo, Yuri
Septianto, Felix
Laroche, Michel
38
Dwivedi, Yogesh Kumar
33
Ko, Eunju
23
Prentice, Catherine
22
Pantano, Eleonora
21
Park, Jungkun
21
Huarng, Kun-Huang
20
Sharma, Piyush
20
Dhir, Amandeep
19
Thaichon, Park
19
Rana, Nripendra P.
18
Chebat, Jean-Charles
17
Rowley, Chris
17
Diamantopoulos, Adamantios
16
Jebarajakirthy, Charles
16
Das, Gopal
15
Dennis, Charles
15
Gustafsson, Anders
15
Kaur, Puneet
15
Richard, Marie-Odile
15
Talwar, Shalini
15
Valette-Florence, Pierre
14
Bouncken, Ricarda B.
13
Gupta, Suraksha
13
Oghazi, Pejvak
13
Parida, Vinit
13
Phau, Ian
13
Sands, Sean
13
Balaji, M. S.
12
Bartikowski, Boris
12
Dawes, John
12
Japutra, Arnold
12
Klaus, Philipp
12
Lombart, Cindy
12
Malik, Ashish
12
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Asia Pacific business review
Australasian marketing journal
British journal of management
International journal of Indian culture and business management
Journal of business research : JBR
Journal of marketing theory and practice
Journal of retailing and consumer services
Services marketing cases in emerging markets : an asian perspective
Psychology & marketing
11
International marketing review
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
9
Technological forecasting & social change : an international journal
7
Journal of strategic marketing
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
European journal of marketing
5
European management journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International business review : the official journal of the European International Business Academy
5
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of market research
4
Journal of advertising
4
Journal of retailing
4
Journal of the Academy of Marketing Science
4
The journal of consumer marketing
4
Business strategy and the environment
3
Journal of East-West business
3
Journal of business ethics : JBE
3
Journal of consumer behaviour : an international research review
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of international management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice : JMTP
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
European journal of marketing : EJM
2
India Studies in Business and Economics
2
International journal of advertising : the review of marketing communications
2
International journal of human resource management
2
Journal of service research : JSR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
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ECONIS (ZBW)
148
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1
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148
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
3
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
4
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
5
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
6
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
7
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
8
INNOSERV: generalized scale for perceived service innovation
Monahar, Sridhar
;
Paul, Justin
;
Strong, Carolyn
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014294783
Saved in:
9
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
10
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
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