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~isPartOf:"Asia Pacific business review"
~isPartOf:"Australasian marketing journal"
~isPartOf:"British journal of management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Kukar-Kinney, Monika"
~person:"Lunardo, Renaud"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Septianto, Felix"
~type_genre:"Article in journal"
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Consumer behaviour
126
Konsumentenverhalten
126
Brand management
33
Markenführung
33
Relationship marketing
28
Beziehungsmarketing
27
Emotion
21
Cultural identity
20
Kulturelle Identität
20
Brand image
19
Markenimage
19
Luxury goods
17
Luxusgüter
17
Brand
15
Dienstleistungsqualität
14
Globalization
14
Service quality
14
Advertising effects
13
Bibliometrics
13
Bibliometrie
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Customer satisfaction
13
Globalisierung
13
Kundenzufriedenheit
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Markenartikel
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Online-Handel
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Social web
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Einzelhandel
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Online-Marketing
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Internationales Marketing
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185
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187
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2
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1
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1
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Kukar-Kinney, Monika
Lunardo, Renaud
Paul, Justin
Roy, Sanjit
Seo, Yuri
Septianto, Felix
Rowley, Chris
84
Laroche, Michel
50
Dhir, Amandeep
43
Dwivedi, Yogesh Kumar
42
Pereira, Vijay
40
Vrontis, Demetris
40
Huarng, Kun-Huang
39
Chebat, Jean-Charles
37
Ko, Eunju
37
Parida, Vinit
36
Sharma, Piyush
36
Oghazi, Pejvak
35
Woodside, Arch G.
35
Warner, Malcolm
34
Prentice, Catherine
32
Pantano, Eleonora
31
Park, Jungkun
30
Kraus, Sascha
27
Thaichon, Park
27
Wincent, Joakim
27
Diamantopoulos, Adamantios
26
Gustafsson, Anders
26
Kaur, Puneet
26
Talwar, Shalini
26
Babin, Barry J.
25
Foroudi, Pantea
25
Rana, Nripendra P.
25
Khan, Zaheer
24
Malik, Ashish
24
Valette-Florence, Pierre
24
Dennis, Charles
23
Phau, Ian
23
Adomako, Samuel
21
Gupta, Suraksha
21
Jebarajakirthy, Charles
21
Melewar, T. C.
21
Richard, Marie-Odile
21
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Asia Pacific business review
Australasian marketing journal
British journal of management
International marketing review
Journal of business research : JBR
Journal of retailing and consumer services
Psychology & marketing
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Asia Pacific journal of marketing and logistics
11
European management journal
10
Journal of strategic marketing
10
Journal of advertising
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
8
European journal of marketing
8
International journal of consumer studies
8
Journal of marketing theory and practice
8
Technological forecasting & social change : an international journal
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of retailing
7
Journal of service research : JSR
7
Journal of the Academy of Marketing Science
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
International journal of advertising : the review of marketing communications
6
International journal of hospitality management
6
Marketing letters : a journal of research in marketing
6
The journal of services marketing
6
International business review : the official journal of the European International Business Academy
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
The journal of consumer marketing
5
Business strategy and the environment
4
International journal of market research
4
Journal of business ethics : JBE
4
Journal of consumer behaviour
4
Journal of consumer behaviour : an international research review
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Journal of East-West business
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing theory and practice : JMTP
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
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ECONIS (ZBW)
187
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1
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10
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187
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
3
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
4
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
5
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
6
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
7
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
8
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
9
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
10
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
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