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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"European management review : EMR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Luxury goods"
~subject:"Welt"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Consumer behaviour
Indien
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922
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906
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906
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771
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Laroche, Michel
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23
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Thaichon, Park
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Chebat, Jean-Charles
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Cleveland, Mark
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Diamantopoulos, Adamantios
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Rana, Nripendra P.
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Valette-Florence, Pierre
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Das, Gopal
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Jebarajakirthy, Charles
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Mortimer, Gary
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Global Marketing Conference <2012, Seoul>
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Asia Pacific business review
British journal of management
European management review : EMR
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918
Technological forecasting & social change : an international journal
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of hospitality management
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Journal of international money and finance
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Economic modelling
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Journal of banking & finance
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International Journal of Energy Economics and Policy : IJEEP
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The world economy : the leading journal on international economic relations
572
Global business review
523
Climate policy
519
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
501
Journal of development economics
495
Journal of business ethics : JOBE
492
The Asian economic review : journal of the Indian Institute of Economics
490
Journal of world trade : law, economic policy, public policy
457
Food policy : economics planning and politics of food and agriculture
454
Journal of international economics
454
International review of economics & finance : IREF
433
The American economic review
432
Journal of international economic law
426
Tourism management : research, policies, practice
419
Management science : journal of the Institute for Operations Research and the Management Sciences
418
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
4,474
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1
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
3
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
4
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
5
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
6
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
7
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
8
Attitude formation towards green products evidence in Indonesia : integrating environment, culture, and religion
Suhartanto, Dwi
;
Dean, David
;
Amalia, Fatya Alty
; …
- In:
Asia Pacific business review
30
(
2024
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014444715
Saved in:
9
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
10
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
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