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~isPartOf:"Asia Pacific business review"
~isPartOf:"British journal of management"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Digitalisierung
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Brand management
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23
Beziehungsmarketing
22
Cultural identity
16
Kulturelle Identität
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
33
Dwivedi, Yogesh Kumar
31
Septianto, Felix
26
Ko, Eunju
25
Prentice, Catherine
22
Dennis, Charles
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Park, Jungkun
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Pantano, Eleonora
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Kim, Jungkeun
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Rana, Nripendra P.
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Thaichon, Park
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Dhir, Amandeep
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Chebat, Jean-Charles
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Diamantopoulos, Adamantios
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Jebarajakirthy, Charles
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Richard, Marie-Odile
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Das, Gopal
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Mattila, Anna S.
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Pereira, Vijay
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Valette-Florence, Pierre
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Foroudi, Pantea
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Loureiro, Sandra Maria Correia
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Melewar, T. C.
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Otterbring, Tobias
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Asia Pacific business review
British journal of management
International journal of Indian culture and business management
International journal of consumer studies
Journal of business research : JBR
Journal of marketing theory and practice : JMTP
Journal of retailing and consumer services
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International marketing review
7
Journal of strategic marketing
6
European management journal
5
Technological forecasting & social change : an international journal
5
Asia Pacific journal of marketing and logistics
4
Business strategy and the environment
3
International journal of market research
3
Journal of advertising
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Psychology & marketing
3
The journal of consumer marketing
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asian journal of business ethics : AJBE
1
Electronic commerce research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
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ECONIS (ZBW)
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71
Customer equity and value management of global brands : bridging theory and practice from financial and marketing perspectives : introduction to a Journal of Business Research Spec...
Di Benedetto, C. Anthony
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3721-3724
Persistent link: https://www.econbiz.de/10011515245
Saved in:
72
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
73
Predicting green product consumption using theory of planned behavior and reasoned action
Paul, Justin
;
Modi, Ashwin
;
Patel, Jayesh
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 123-134
Persistent link: https://www.econbiz.de/10011442367
Saved in:
74
Professionalized consumption and identity transformations in the field of eSports
Seo, Yuri
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 264-272
Persistent link: https://www.econbiz.de/10011417723
Saved in:
75
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas G.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Saved in:
76
Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 268-277
Persistent link: https://www.econbiz.de/10010245276
Saved in:
77
Dimensions of shopping preferences by women in India and the USA : a cross country study
Williams, Jacqueline A.
;
Paul, Justin
- In:
International journal of Indian culture and business …
8
(
2014
)
4
,
pp. 519-542
Persistent link: https://www.econbiz.de/10011282818
Saved in:
78
Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
Saved in:
79
Pro-environmental behaviors for thee but not for me : green giants, green Gods, and external environmental locus of control
Kalamas, Maria
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010237688
Saved in:
80
Globalization, culture, religion, and values : comparing consumption patterns of Lebanese Muslims and Christians
Cleveland, Mark
;
Laroche, Michel
;
Hallab, Ranim
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 958-967
Persistent link: https://www.econbiz.de/10009755392
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