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~isPartOf:"Asia Pacific business review"
~isPartOf:"European journal of marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Relationship marketing"
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Consumer behaviour
Indien
Relationship marketing
Konsumentenverhalten
58
Brand management
25
Markenführung
25
Beziehungsmarketing
22
Luxury goods
20
Luxusgüter
20
Fashion
17
Mode
17
Social Web
15
Social web
15
Internet marketing
14
Online-Marketing
14
Marketing management
13
Marketingmanagement
13
Bibliometrics
12
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12
Brand image
12
Markenimage
12
Brand
10
Markenartikel
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Customer value
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Kundenwert
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Digitalisierung
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Digitization
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Bekleidungsindustrie
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Clothing industry
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Corporate reputation
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Customer satisfaction
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Einzelhandel
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Firmenimage
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Innovation
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Kundenzufriedenheit
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Nachhaltige Entwicklung
6
Nachhaltigkeit
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Retail trade
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South Korea
6
Sustainability
6
Sustainable development
6
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Author
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Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
28
Cleveland, Mark
16
Valette-Florence, Pierre
16
Diamantopoulos, Adamantios
15
Bartikowski, Boris
14
Richard, Marie-Odile
14
Balaji, M. S.
12
Septianto, Felix
12
Dwivedi, Yogesh Kumar
11
Sharma, Piyush
11
Teng, Lefa
11
Kukar-Kinney, Monika
10
Pereira, Vijay
10
Shukla, Paurav
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Mattila, Anna S.
9
Merchant, Altaf
9
Arslanagic-Kalajdzic, Maja
8
Choi, Jeonghye
8
Geuens, Maggie
8
Gupta, Suraksha
8
Liu, Martin J.
8
Malik, Ashish
8
Oghazi, Pejvak
8
Roy, Rajat
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Babin, Barry J.
7
Balabanis, George
7
Behl, Abhishek
7
Cornwell, T. Bettina
7
Donthu, Naveen
7
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Asia Pacific business review
European journal of marketing
Journal of business research : JBR
The journal of consumer marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of retailing and consumer services
16
Asia Pacific journal of marketing and logistics
7
Journal of strategic marketing
7
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
The journal of services marketing
5
European management journal
4
International journal of advertising : the quarterly review of marketing communications
4
International marketing review
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of service research : JSR
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
Services marketing cases in emerging markets : an asian perspective
2
The international journal of bank marketing : IJBM
2
Advances in culture, tourism and hospitality research
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Development agenda of Third World countries under the WTO regime ; 2
1
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ECONIS (ZBW)
68
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68
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1
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
4
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
5
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
6
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
7
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
8
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
9
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
10
It's not whether you win or lose, it's how you play : customer delight in unpredictable experiential encounters
Barnes, Donald C.
;
Pelletier, Mark J.
;
Collier, Joel E.
; …
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2216-2249
Persistent link: https://www.econbiz.de/10013457336
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