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~isPartOf:"Asia Pacific business review"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~subject:"Bibliometrics"
~subject:"Brand"
~subject:"Indien"
~subject:"Social Web"
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Bibliometrics
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2,497
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Asia Pacific business review
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
The journal of consumer marketing
Finance India : the quarterly journal of Indian Institute of Finance
936
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
889
The Indian economic journal
883
Economic developments in India : quarterly update : analysis, reports, policy documents
739
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Technological forecasting & social change : an international journal
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NBER working paper series
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Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
480
The Asian economic review : journal of the Indian Institute of Economics
477
Global business review
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Discussion paper series / IZA
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International journal of Indian culture and business management
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The journal of brand management : an international journal
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Indian journal of agricultural economics
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Journal of Indian School of Political Economy : a journal devoted to the study of Indian economy, polity, and society
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Working papers / National Institute of Public Finance and Policy
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Working paper / Indian Institute of Management, Ahmedabad
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
294
SpringerLink / Bücher
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Vision : the journal of business perspective
275
IZA Discussion Paper
272
Occasional papers / Reserve Bank of India
266
Working paper / Institute for Social and Economic Change
256
The journal of product & brand management
255
Research policy : policy, management and economic studies of science, technology and innovation
253
Journal of development economics
251
World Bank Policy Research Working Paper
242
Praj̄nȧn : journal of social and management sciences
230
Journal of quantitative economics : official journal of the Indian Econometric Society
228
IIM Bangalore Research Paper
227
Census of India
224
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
1,417
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1
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10
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1,417
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
4
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
5
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
6
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
Saved in:
7
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
8
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
9
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
10
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
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