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~isPartOf:"Asia Pacific business review"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~subject:"Indien"
~type_genre:"Article in journal"
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Consumer behaviour
Customer satisfaction
Indien
Konsumentenverhalten
68
Brand management
28
Markenführung
28
Relationship marketing
26
Beziehungsmarketing
25
Luxury goods
20
Luxusgüter
20
Fashion
18
Mode
18
Social Web
16
Social web
16
Internet marketing
15
Online-Marketing
15
Brand image
14
Markenimage
14
Marketing management
14
Marketingmanagement
14
Bibliometrics
13
Bibliometrie
13
Brand
10
Customer value
9
Kundenwert
9
Markenartikel
9
Dienstleistungsqualität
8
Digitalisierung
8
Digitization
8
Service quality
8
Kundenzufriedenheit
7
Nachhaltige Entwicklung
7
Nachhaltigkeit
7
Sustainability
7
Sustainable development
7
Bekleidungsindustrie
6
Clothing industry
6
Corporate reputation
6
Einzelhandel
6
Firmenimage
6
Innovation
6
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Undetermined
53
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Article
70
Book / Working Paper
2
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Aufsatz in Zeitschrift
72
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Sammelwerk
2
Language
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English
Spanish
Author
All
Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Mattila, Anna S.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
30
Cleveland, Mark
16
Chebat, Jean-Charles
14
Diamantopoulos, Adamantios
14
Bartikowski, Boris
13
Valette-Florence, Pierre
13
Kukar-Kinney, Monika
11
Richard, Marie-Odile
11
Sharma, Piyush
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
10
Melewar, T. C.
10
Pereira, Vijay
10
Teng, Lefa
10
Van der Merwe, Daleen
10
Erasmus, Alet C.
9
Merchant, Altaf
9
Septianto, Felix
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Choi, Jeonghye
8
Dennis, Charles
8
Foroudi, Pantea
8
Gupta, Suraksha
8
Malik, Ashish
8
Martin, Drew
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Behl, Abhishek
7
Chen, Qimei
7
Donthu, Naveen
7
Geuens, Maggie
7
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Published in...
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Asia Pacific business review
International journal of consumer studies
Journal of business research : JBR
Qualitative market research : an international journal
International journal of hospitality management
30
Journal of retailing and consumer services
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The journal of services marketing
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Asia Pacific journal of marketing and logistics
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of hospitality marketing & management
6
Cornell hospitality quarterly : CQ
5
European management journal
5
International journal of advertising : the review of marketing communications
5
International journal of contemporary hospitality management
5
Journal of service research : JSR
5
Journal of strategic marketing
5
The Cornell hospitality quarterly
5
International journal of advertising : the quarterly review of marketing communications
4
International marketing review
4
Journal of marketing theory and practice
4
Journal of service management
4
Journal of travel and tourism marketing
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European journal of marketing
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of service research
3
Psychology & marketing
3
The journal of consumer marketing
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of revenue and pricing management
2
Marketing intelligence & planning
2
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ECONIS (ZBW)
72
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72
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1
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
4
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
5
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
6
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
7
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
8
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
9
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
10
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
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