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~isPartOf:"Asia Pacific business review"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Melewar, T. C."
~person:"Paul, Justin"
~person:"Phau, Ian"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
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Markenimage
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8
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8
Asia
4
Asien
4
Beziehungsmarketing
4
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Cleveland, Mark
Kim, Kyung Hoon
Melewar, T. C.
Paul, Justin
Phau, Ian
Roy, Sanjit
Seo, Yuri
Veloutsou, Cleopatra
Van der Merwe, Daleen
10
Erasmus, Alet C.
9
Sirieix, Lucie
7
Stamminger, Rainer
7
De Klerk, Helena M.
6
Wahlen, Stefan
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Autio, Minna
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Asia Pacific business review
International journal of consumer studies
Qualitative market research : an international journal
The journal of consumer marketing
Journal of business research : JBR
69
Journal of retailing and consumer services
18
International marketing review
9
Journal of strategic marketing
9
Marketing intelligence & planning
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of promotion management : JPM
8
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
Journal of fashion marketing and management
7
European management journal
5
Journal of consumer behaviour : an international research review
5
Journal of international consumer marketing
5
The journal of product & brand management
5
Asia Pacific journal of marketing and logistics
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
Australasian marketing journal
3
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of vacation marketing : an international journal
3
The marketing review
3
Young consumers : insight and ideas for responsible marketers
3
Asia-Pacific journal of business administration
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Corporate reputation review
2
Direct marketing : an international journal
2
International journal of Indian culture and business management
2
International studies of management and organization
2
Journal of global marketing
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Strategic change
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ECONIS (ZBW)
16
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1
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16
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date (oldest first)
1
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
3
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
4
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
5
Theory generation from literature reviews : a methodological guidance
Tsiotsou, Rodoula H.
;
Koles, Bernadett
;
Paul, Justin
; …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1505-1516
Persistent link: https://www.econbiz.de/10013411934
Saved in:
6
A review of research on outward foreign direct investment from emerging countries, including China : what do we know, how do we know and where should we be heading?
Paul, Justin
;
Benito, Gabriel R. G.
- In:
Asia Pacific business review
24
(
2018
)
1
,
pp. 90-115
Persistent link: https://www.econbiz.de/10011847408
Saved in:
7
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
8
Consumer satisfaction in retail stores : theory and implications
Paul, Justin
;
Sankaranarayanan, Koloth G.
;
Mekoth, …
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011640290
Saved in:
9
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
10
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
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