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~isPartOf:"Asia Pacific business review"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Iyer, Rajesh"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Beziehungsmarketing
Consumer behaviour
Indien
Konsumentenverhalten
66
Brand management
28
Markenführung
28
Luxury goods
23
Luxusgüter
23
Relationship marketing
23
Fashion
18
Mode
18
Brand image
15
Markenimage
15
Social Web
15
Social web
15
Marketing management
14
Marketingmanagement
14
Internet marketing
13
Online-Marketing
13
Bibliometrics
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Bibliometrie
12
Brand
12
Markenartikel
11
Customer value
9
Kundenwert
9
Cultural identity
7
Digitalisierung
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Digitization
7
Einzelhandel
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Kulturelle Identität
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Luxury
7
Nachhaltige Entwicklung
7
Nachhaltigkeit
7
Retail trade
7
Sustainability
7
Sustainable development
7
Bekleidungsindustrie
6
Clothing industry
6
Corporate reputation
6
Firmenimage
6
Innovation
6
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51
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74
Book / Working Paper
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Conference paper
Aufsatz in Zeitschrift
75
Konferenzbeitrag
2
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
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Author
All
Beatty, Sharon E.
Iyer, Rajesh
Kim, Kyung Hoon
Ko, Eunju
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
30
Cleveland, Mark
20
Diamantopoulos, Adamantios
19
Valette-Florence, Pierre
17
Bartikowski, Boris
14
Richard, Marie-Odile
14
Pereira, Vijay
12
Sharma, Piyush
12
Shukla, Paurav
12
Veloutsou, Cleopatra
12
Balaji, M. S.
11
Dwivedi, Yogesh Kumar
11
Teng, Lefa
11
Wang, Cheng Lu
11
Kukar-Kinney, Monika
10
Septianto, Felix
10
Behl, Abhishek
9
Chebat, Jean-Charles
9
Christodoulides, George
9
Filieri, Raffaele
9
Guzman, Francisco
9
Merchant, Altaf
9
Arslanagic-Kalajdzic, Maja
8
Babin, Barry J.
8
Balabanis, George
8
Choi, Jeonghye
8
Geuens, Maggie
8
Gupta, Suraksha
8
Liu, Martin J.
8
Malik, Ashish
8
Mattila, Anna S.
8
Oghazi, Pejvak
8
Walsh, Gianfranco
8
Yang, Zhiyong
8
Chatterjee, Sheshadri
7
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Asia Pacific business review
International marketing review
Journal of business research : JBR
The journal of consumer marketing
Journal of retailing and consumer services
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Asia Pacific journal of marketing and logistics
9
Journal of strategic marketing
7
The journal of services marketing
6
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Journal of marketing theory and practice
5
European management journal
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer behaviour
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of service research : JSR
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
The international journal of bank marketing : IJBM
2
Asian journal of business ethics : AJBE
1
British journal of management
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
75
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75
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
5
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
6
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
7
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
8
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
9
Drivers of attitudes toward luxury and counterfeit products : the moderating role of interpersonal influence
Iyer, Rajesh
;
Babin, Barry J.
;
Eastman, Jacqueline …
- In:
International marketing review
39
(
2022
)
2
,
pp. 242-268
Persistent link: https://www.econbiz.de/10013396179
Saved in:
10
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
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