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~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Malik, Ashish"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Viswanathan, Madhu"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Kundenwert"
~subject:"Nachhaltige Entwicklung"
~subject:"Online-Marketing"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Consumer behaviour
Indien
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Nachhaltige Entwicklung
Online-Marketing
Konsumentenverhalten
70
Brand management
29
Markenführung
29
Relationship marketing
23
Beziehungsmarketing
22
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Bibliometrics
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Beatty, Sharon E.
Behl, Abhishek
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Malik, Ashish
Paul, Justin
Roy, Sanjit
Seo, Yuri
Viswanathan, Madhu
Laroche, Michel
26
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Richard, Marie-Odile
13
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Dwivedi, Yogesh Kumar
11
Balaji, M. S.
10
Pereira, Vijay
10
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10
Teng, Lefa
10
Filieri, Raffaele
9
Gupta, Suraksha
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Merchant, Altaf
9
Septianto, Felix
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Chebat, Jean-Charles
8
Choi, Jeonghye
8
Donthu, Naveen
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Foroudi, Pantea
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Rana, Nripendra P.
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Arslanagic-Kalajdzic, Maja
7
Bigné Alcañiz, J. Enrique
7
Geuens, Maggie
7
Krishen, Anjala S.
7
Martin, Drew
7
Mattila, Anna S.
7
McLean, Graeme J.
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Asia Pacific business review
Journal of business research : JBR
Qualitative market research : an international journal
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of retailing and consumer services
14
Technological forecasting & social change : an international journal
9
Asia Pacific journal of marketing and logistics
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International marketing review
7
Journal of strategic marketing
6
Business strategy and the environment
5
European management journal
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Psychology & marketing
4
The journal of consumer marketing
4
European journal of marketing
3
International journal of market research
3
Journal of consumer marketing
3
Journal of marketing theory and practice
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
British journal of management
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of human resource management
2
Journal of consumer behaviour
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global information management
2
Journal of international management
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management decision
2
Marketing letters : a journal of research in marketing
2
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ECONIS (ZBW)
92
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92
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
3
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
4
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
5
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
6
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
7
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
8
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
9
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
10
Circular economy adoption by SMEs in emerging markets : towards a multilevel conceptual framework
Malik, Ashish
;
Sharma, Piyush
;
Sharma, Piyush
;
Vinu, Ajayan
- In:
Journal of business research : JBR
142
(
2022
),
pp. 605-619
Persistent link: https://www.econbiz.de/10013168425
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