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~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Mode"
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Consumer behaviour
Indien
Mode
Konsumentenverhalten
66
Brand management
26
Markenführung
26
Relationship marketing
25
Beziehungsmarketing
24
Luxury goods
20
Luxusgüter
20
Fashion
17
Social Web
16
Social web
16
Internet marketing
15
Online-Marketing
15
Marketing management
14
Marketingmanagement
14
Bibliometrics
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Innovation
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Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Mattila, Anna S.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Laroche, Michel
28
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Richard, Marie-Odile
12
Teng, Lefa
12
Filieri, Raffaele
11
Pereira, Vijay
11
Septianto, Felix
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Sharma, Piyush
10
Shukla, Paurav
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Merchant, Altaf
9
Choi, Jeonghye
8
Guzman, Francisco
8
Malik, Ashish
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Behl, Abhishek
7
Demangeot, Catherine
7
Geuens, Maggie
7
Gupta, Suraksha
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Phau, Ian
7
Roggeveen, Anne L.
7
Roy, Rajat
7
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Asia Pacific business review
Journal of business research : JBR
The journal of consumer marketing
International journal of hospitality management
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of retailing and consumer services
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
The journal of services marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Asia Pacific journal of marketing and logistics
7
European management journal
6
Cornell hospitality quarterly : CQ
5
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
International journal of contemporary hospitality management
5
Journal of hospitality marketing & management
5
Journal of strategic marketing
5
International journal of advertising : the quarterly review of marketing communications
4
International marketing review
4
Journal of marketing theory and practice
4
Journal of service management
4
Technological forecasting & social change : an international journal
4
The Cornell hospitality quarterly
4
Business strategy and the environment
3
European journal of marketing
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of global fashion marketing : JGfM
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of service research : JSR
3
Psychology & marketing
3
Advances in finance, accounting, and economics (AFAE) book series
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of travel and tourism marketing
2
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ECONIS (ZBW)
73
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1
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73
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1
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
8
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
9
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
10
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
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