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~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Melewar, T. C."
~person:"Paul, Justin"
~person:"Pereira, Vijay"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Indien"
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Consumer behaviour
Indien
Konsumentenverhalten
67
Brand management
36
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36
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23
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22
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21
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Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Melewar, T. C.
Paul, Justin
Pereira, Vijay
Roy, Sanjit
Seo, Yuri
Laroche, Michel
28
Cleveland, Mark
16
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Asia Pacific business review
Journal of business research : JBR
The journal of consumer marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of retailing and consumer services
15
Asia Pacific journal of marketing and logistics
7
Journal of strategic marketing
6
Technological forecasting & social change : an international journal
6
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
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International marketing review
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European management journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management
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International journal of advertising : the quarterly review of marketing communications
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Qualitative market research : an international journal
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Business strategy and the environment
3
European journal of marketing : EJM
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
International studies of management and organization
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Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing theory and practice
3
Psychology & marketing
3
The marketing review
3
British journal of management
2
Corporate reputation review
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European journal of marketing
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India Studies in Business and Economics
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International journal of human resource management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international management
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Services marketing cases in emerging markets : an asian perspective
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SpringerLink / Bücher
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The journal of services marketing
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Advances in culture, tourism and hospitality research
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ECONIS (ZBW)
75
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75
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
3
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
4
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
5
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
6
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
7
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
8
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
9
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
10
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
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