//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific business review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~subject:"Bibliometrics"
~subject:"Brand"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Bibliometrics
Brand
Social Web
Consumer behaviour
2,279
Konsumentenverhalten
2,279
Innovation
903
Firm performance
758
Unternehmenserfolg
758
Relationship marketing
693
Beziehungsmarketing
691
Brand management
659
Markenführung
659
China
646
Innovation management
593
Innovationsmanagement
592
Brand image
560
Markenimage
560
Social web
478
Business start-up
455
Unternehmensgründung
455
Entrepreneurship
443
USA
433
Multinationales Unternehmen
430
Transnational corporation
430
United States
424
Entrepreneurship approach
419
Corporate social responsibility
380
Corporate Social Responsibility
376
Marketing management
355
Marketingmanagement
355
Theory
349
Theorie
345
Internet marketing
340
Online-Marketing
340
Customer satisfaction
321
Kundenzufriedenheit
320
Managers
320
KMU
316
SME
316
Strategic management
316
Strategisches Management
316
more ...
less ...
Online availability
All
Undetermined
826
Free
26
Type of publication
All
Article
1,058
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
1,061
Aufsatz in Zeitschrift
1,061
Conference paper
8
Konferenzbeitrag
8
Conference proceedings
5
Konferenzschrift
5
Collection of articles of several authors
4
Sammelwerk
4
Case study
2
Fallstudie
2
Aufsatzsammlung
1
more ...
less ...
Language
All
English
Spanish
Author
All
Paul, Justin
16
Filieri, Raffaele
11
Ko, Eunju
10
Veloutsou, Cleopatra
10
Kumar, Satish
9
Flavián Blanco, Carlos
7
Foroudi, Pantea
7
Mariani, Marcello M.
7
Oghazi, Pejvak
7
Ribeiro Soriano, Domingo
7
Casaló, Luis V.
6
Dhir, Amandeep
6
Diamantopoulos, Adamantios
6
Dwivedi, Yogesh Kumar
6
Guzman, Francisco
6
Krishen, Anjala S.
6
Mandler, Timo
6
Pereira, Vijay
6
Richard, Marie-Odile
6
Seo, Yuri
6
Donthu, Naveen
5
Gupta, Suraksha
5
Gustafsson, Anders
5
Islam, Nazrul
5
Lim, Weng Marc
5
Ortinau, David J.
5
Phau, Ian
5
Shukla, Paurav
5
Vrontis, Demetris
5
Agarwal, Shaurya
4
Bamel, Umesh
4
Behl, Abhishek
4
Berezan, Orie
4
Bigné Alcañiz, J. Enrique
4
Choi, Jeonghye
4
Christodoulides, George
4
Dass, Mayukh
4
Harrigan, Paul
4
Huarng, Kun-Huang
4
Ibáñez-Sánchez, Sergio
4
more ...
less ...
Published in...
All
Asia Pacific business review
Journal of business research : JBR
The journal of consumer marketing
Technological forecasting & social change : an international journal
453
Journal of retailing and consumer services
379
The journal of brand management : an international journal
342
The journal of product & brand management
250
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
241
Research policy : policy, management and economic studies of science, technology and innovation
223
Industrial marketing management : the international journal for industrial and high-tech firms
207
Psychology & marketing
187
International journal of hospitality management
179
Cogent business & management
177
Tourism management : research, policies, practice
175
NBER working paper series
172
Journal of business ethics : JOBE
164
Information systems research : ISR
158
International journal of internet marketing and advertising : IJIMA
152
International journal of production research
147
International journal of contemporary hospitality management
137
Working paper / National Bureau of Economic Research, Inc.
135
International journal of consumer studies
131
Journal of management information systems : JMIS
129
Journal of marketing management : MM
126
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
NBER Working Paper
124
Journal of marketing communications
123
Management science : journal of the Institute for Operations Research and the Management Sciences
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
119
Business horizons
117
International journal of management reviews : IJMR
116
International journal of advertising : the review of marketing communications
115
CESifo working papers
114
European journal of marketing : EJM
114
Journal of management : JOM
113
Journal of marketing
113
International journal of production economics
109
Marketing intelligence & planning
109
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
106
Journal of travel and tourism marketing
106
Management information systems : mis quarterly
106
Discussion paper series / IZA
102
more ...
less ...
Source
All
ECONIS (ZBW)
1,061
Showing
1
-
10
of
1,061
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
4
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
5
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
6
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
Saved in:
7
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
8
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
9
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
10
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->