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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Australasian marketing journal"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~isPartOf:"The service industries journal"
~subject:"Einzelhandel"
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Einzelhandel
Brand management
198
Markenführung
198
Consumer behaviour
152
Konsumentenverhalten
152
Markenimage
123
Brand image
121
Brand
74
Markenartikel
74
Beziehungsmarketing
54
Relationship marketing
54
B-to-B-Marketing
31
Business-to-business marketing
31
Brand loyalty
28
Markenpolitik
26
Markentreue
26
Customer satisfaction
24
Kundenzufriedenheit
24
Retail trade
18
Dienstleistungsqualität
16
Online-Marketing
16
Service quality
16
Social Web
16
Social web
16
Deutschland
15
Germany
15
Internet marketing
15
Luxury goods
15
Luxusgüter
15
Lieferantenmanagement
14
Supplier relationship management
14
Advertising effects
13
China
13
Werbewirkung
13
Designation of origin
12
Herkunftsbezeichnung
12
Confidence
10
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10
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Au-Yeung, Amelia Yuen Shan
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1
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1
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1
Kennedy, Ann-Marie
1
Ku, Hsuan-hsuan
1
Kuo, Chien-chih
1
Lang, Åsa
1
Launspach, Julia
1
Lu, Jessica
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Seco-Ferreira, Diogo Conque
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Syed Shah Alam
1
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1
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Asia Pacific journal of marketing and logistics
Australasian marketing journal
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
The service industries journal
Journal of retailing and consumer services
88
Journal of retailing
30
The international review of retail, distribution and consumer research
27
International journal of retail & distribution management
26
Journal of business research : JBR
25
The journal of brand management : an international journal
15
SpringerLink / Bücher
14
European journal of operational research : EJOR
13
Springer Proceedings in Business and Economics
11
The journal of product & brand management
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
International journal of retail and distribution management
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
6
International journal of production economics
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International marketing review
5
Journal of food products marketing
5
Cogent business & management
4
European review of agricultural economics : ERAE
4
Handel und Internationales Marketing / Retailing and International Marketing
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of agricultural & food industrial organization
4
Journal of fashion marketing and management
4
Journal of marketing management : MM
4
Journal of marketing theory and practice
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
Review of industrial organization : RIO
4
Springer eBook Collection
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied economics letters
3
Brick & mortar shopping in the 21st century
3
Business history
3
European retail research
3
Fashion branding and communication : core strategies of European luxury brands
3
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ECONIS (ZBW)
18
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1
Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar
;
Kassim, Ahmad Sabri
;
Syed Shah Alam
; …
- In:
The service industries journal
41
(
2021
)
5/6
,
pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
Saved in:
2
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
3
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
4
Eco-warriors : shifting sustainable retail strategy via authentic retail brand image
Kennedy, Ann-Marie
;
Kapitan, Sommer
;
Soo, Samuel
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 125-134
Persistent link: https://www.econbiz.de/10011527537
Saved in:
5
The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala
;
Checchinato, Francesca
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 325-332
Persistent link: https://www.econbiz.de/10011419490
Saved in:
6
Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan
;
Teah, Min
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 826-838
Persistent link: https://www.econbiz.de/10011478855
Saved in:
7
Manufacturer and retailer brands : is strategic coexistance the norm?
Chimhundu, Ranga
;
McNeill, Lisa S.
;
Hamlin, Robert P.
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10011284756
Saved in:
8
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
9
Management der Preisoptik zur Markenprofilierung des Einzelhandels : eine komparative Wirkungsanalyse von Preisnachlässen und Zugaben bei langlebigen Konsumgütern
Launspach, Julia
-
2014
Persistent link: https://www.econbiz.de/10013430917
Saved in:
10
Firm growth in the Swedish retail and wholesale industries
Daunfeldt, Sven-Olov
;
Lang, Åsa
;
Macuchova, Zuzana
; …
- In:
The service industries journal
33
(
2013
)
12
,
pp. 1193-1205
Persistent link: https://www.econbiz.de/10010126446
Saved in:
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