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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Business horizons"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Social Web"
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Social Web
Brand management
174
Markenführung
174
Consumer behaviour
118
Konsumentenverhalten
118
Markenimage
95
Brand image
93
Brand
75
Markenartikel
74
Beziehungsmarketing
46
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34
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27
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Asia Pacific journal of marketing and logistics
Business horizons
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of business research : JBR
111
The journal of brand management : an international journal
56
The journal of product & brand management
56
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
22
The journal of business & industrial marketing
22
Journal of marketing management : MM
21
SpringerLink / Bücher
20
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
18
Marketing intelligence & planning
17
Tourism management : research, policies, practice
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Springer eBook Collection
16
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Journal of the Academy of Marketing Science
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
European Sport management quarterly : ESMQ
10
European journal of marketing
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Springer Proceedings in Business and Economics
10
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
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31
What women want : creation of a luxury brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
32
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
33
Re-branding brand genericide
Cova, Bernard
- In:
Business horizons
57
(
2014
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10010359481
Saved in:
34
Markenexpertise im Alltag : Entwicklung und Struktur
Meier, Carolin
-
2010
Persistent link: https://www.econbiz.de/10008654760
Saved in:
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