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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Creative and Knowledge Society"
~isPartOf:"Fontys Venlo - publication of applied sciences"
~isPartOf:"Journal of management research"
~isPartOf:"Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation"
~isPartOf:"Marketing theory"
~subject:"Emotion"
~subject:"Neuromarketing"
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Neuromarketing
Consumer behaviour
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Asia Pacific journal of marketing and logistics
Creative and Knowledge Society
Fontys Venlo - publication of applied sciences
Journal of management research
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
Marketing theory
SpringerLink / Bücher
18
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of consumer behaviour : an international research review
14
Springer eBook Collection
12
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Journal of retailing and consumer services
6
Journal of consumer behaviour
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Biometrics and neuroscience research in business and management : advances and applications
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
Research
3
The journal of brand management : an international journal
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The journal of product & brand management
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Cogent business & management
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Dresden Discussion Paper Series in Economics
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
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ECONIS (ZBW)
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1
Emotional responses in online social interactions : the mediating role of flow
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1599-1617
Persistent link: https://www.econbiz.de/10014315791
Saved in:
2
Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products
Izadi, Behzad
;
Ghaedi, Ali
;
Ghasemian, Mohammadreza
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1203-1221
Persistent link: https://www.econbiz.de/10013391017
Saved in:
3
Das Bild der Marken : die subjektive Wahrnehmung von Marken anhand der menschlichen Sinne
Behrens, Lisa
- In:
Marketing mit allen Sinnen : Chancen der multisensualen …
,
(pp. 5-45)
.
2020
Persistent link: https://www.econbiz.de/10012257532
Saved in:
4
Der Duft der Kaufentscheidung : wie Kunden auf den richtigen Geruch im Handel reagieren
Henning, Anne-Mareike
- In:
Marketing mit allen Sinnen : Chancen der multisensualen …
,
(pp. 46-64)
.
2020
Persistent link: https://www.econbiz.de/10012257535
Saved in:
5
Mit Duft den Erfolg steigern : der Einfluss von olfaktorischen Reizen in der Bankenbranche
Hindelang, Lisa Maria
- In:
Marketing mit allen Sinnen : Chancen der multisensualen …
,
(pp. 65-91)
.
2020
Persistent link: https://www.econbiz.de/10012257537
Saved in:
6
Durch Multisensualität mehr Erfolg im Einzelhandel : der Einfluss von multisensuellen Marketingmaßnahmen im Textileinzelhandel
Sinnette, Jamila
- In:
Marketing mit allen Sinnen : Chancen der multisensualen …
,
(pp. 92-118)
.
2020
Persistent link: https://www.econbiz.de/10012257543
Saved in:
7
Neuromarketing am Point of Sale : Analyse der Möglichkeiten, Wirkungen und Grenzen der Beeinflussung des Konsumenten im Einzelhandel
Pommerening, Marco
-
2015
Persistent link: https://www.econbiz.de/10014009976
Saved in:
8
A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
6
(
2014
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
Saved in:
9
The contributions of neuromarketing in marketing research
Hammou, Khalid Ait
;
Galib, Md Hasan
;
Melloul, Jihane
- In:
Journal of management research
5
(
2013
)
4
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010206092
Saved in:
10
Brandscapes of control? : surveillance, marketing and the co-construction of subjectivity and space in neo-liberal capitalism
Wood, David Murakami
;
Ball, Kirstie
- In:
Marketing theory
13
(
2012
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10009740424
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