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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag"
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Wirtschaftswissenschaft"
~subject:"Mobile Marketing"
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Mobile Marketing
Mobile marketing
27
Mobile communications
15
Mobilkommunikation
15
Consumer behaviour
12
Konsumentenverhalten
12
Marketing management
10
Marketingmanagement
10
Online-Marketing
8
Internet marketing
6
E-commerce
5
Electronic Commerce
5
Mobile Business
5
Mobile business
5
Beziehungsmarketing
4
Innovation adoption
4
Innovationsakzeptanz
4
Mobile phone
4
Mobiltelefon
4
Relationship marketing
4
Social Web
4
Social web
4
Deutschland
3
Germany
3
Online retailing
3
Online-Handel
3
Advertising
2
Digital goods
2
Digitale Güter
2
Marketingkonzept
2
Mobile Anwendung
2
Mobile advertising
2
Mobile application
2
Sales force management
2
Viral marketing
2
Virales Marketing
2
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2
2001-2008
1
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1
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1
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19
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9
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9
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2
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17
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7
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Bogner, Thomas
2
Dix, Steve
2
Agrawal, Shiv Ratan
1
Baek, Tae Hyun
1
Banerjee, Syagnik
1
Barnes, Stuart J.
1
Brown, Mark
1
Carroll, Amy
1
Drossos, Dimitris
1
Eriksson, Carina Ihlström
1
Giaglis, George M.
1
Ha, Young
1
Im, Hyunjoo
1
Jamieson, Kyle
1
Karjaluoto, Heikki
1
Khang, Do Ba
1
Kim, Seeun
1
Kim, Youn-Kyung
1
Krairit, Donyaprueth
1
Kushwaha, G. S.
1
Lee, Dennis
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Link, Jörg
1
Longstreet, Phil
1
McKenzie, Jonathon
1
Muhlberger, Ralf
1
Murillo, Enrique
1
Müller, Ulrich
1
Nasır, Süphan
1
Reeh, Marc-Oliver
1
Sauter, Michael M.
1
Schmalen, Helmut
1
Schmidt, Sebastian
1
Schröder, Hendrik
1
Schumacher, Henrik
1
Scornavacca, Eusebio
1
Seidl, Franziska
1
Shimul, Anwar Sadat
1
Smutkupt, Phumisak
1
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Published in...
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Asia Pacific journal of marketing and logistics
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
Handbook of research on mobile marketing management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Wirtschaftswissenschaft
Digital advertising : theory and research
18
SpringerLink / Bücher
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
13
Journal of retailing and consumer services
12
Journal of business research : JBR
11
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising research
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Gabler Edition Wissenschaft
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Psychology & marketing
7
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Ausgewählte Studien des ECC-Handel
3
Beiträge zur Marketingwissenschaft : Arbeitspapiere
3
Berichte aus der Betriebswirtschaft
3
DUV / Wirtschaftswissenschaft
3
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ECONIS (ZBW)
24
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24
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1
Mobile
marketing
interface layout attributes that affect user aesthetic preference : an eye-tracking study
Xiao, Liang
;
Wang, Shu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 472-492
Persistent link: https://www.econbiz.de/10013553068
Saved in:
2
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
3
SMS advertising the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
Saved in:
4
The impact of
mobile
marketing
initiatives on customers' attitudes and behavioural outcomes
Kushwaha, G. S.
;
Agrawal, Shiv Ratan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 150-176
Persistent link: https://www.econbiz.de/10011567057
Saved in:
5
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
6
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
7
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
8
Mobile
marketing
and consumer perceptions of brand equity
Smutkupt, Phumisak
;
Krairit, Donyaprueth
;
Khang, Do Ba
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10009659870
Saved in:
9
Social media and
mobile
marketing
Dix, Steve
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009666654
Saved in:
10
Reviewing
mobile
marketing
research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
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