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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"The journal of services marketing"
~language:"eng"
~language:"spa"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Indien"
~subject:"Internet marketing"
~subject:"Jugendliche"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Brand
Consumer behaviour
Dienstleistungsqualität
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Internet marketing
Jugendliche
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Konsumentenverhalten
3,250
Relationship marketing
1,157
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1,154
Brand management
930
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929
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908
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768
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768
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729
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727
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714
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714
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688
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642
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629
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629
Online-Marketing
605
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584
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583
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534
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510
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447
India
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Ko, Eunju
34
Laroche, Michel
31
Sharma, Piyush
23
Mattila, Anna S.
18
Septianto, Felix
17
Cleveland, Mark
16
Beatty, Sharon E.
15
Diamantopoulos, Adamantios
15
Paul, Justin
14
Richard, Marie-Odile
14
Bartikowski, Boris
13
Chebat, Jean-Charles
13
Kim, Kyung Hoon
13
Shukla, Paurav
13
Valette-Florence, Pierre
13
Dwivedi, Yogesh Kumar
12
McColl-Kennedy, Janet R.
12
Pereira, Vijay
12
Teng, Lefa
12
Yoon, Sukki
12
Balaji, M. S.
11
Collier, Joel E.
11
Gustafsson, Anders
11
Kukar-Kinney, Monika
11
Roy, Sanjit
11
Thaichon, Park
11
Bigné Alcañiz, J. Enrique
10
Das, Gopal
10
Filieri, Raffaele
10
Seo, Yuri
10
Veloutsou, Cleopatra
10
Walsh, Gianfranco
10
Wong, IpKin Anthony
10
Barnes, Donald C.
9
Choi, Jeonghye
9
Choi, Yung Kyun
9
Debroy, Bibek
9
Gupta, Suraksha
9
Japutra, Arnold
9
Klaus, Philipp
9
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Indien / Ministry of Finance
4
Federation of Indian Chambers of Commerce and Industry
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Asia Pacific journal of marketing and logistics
European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
International journal of advertising : the review of marketing communications
Journal of business research : JBR
Journal of marketing communications
Journal of service research : JSR
The journal of services marketing
Journal of retailing and consumer services
2,095
International journal of hospitality management
984
Finance India : the quarterly journal of Indian Institute of Finance
933
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
875
The Indian economic journal
849
International journal of consumer studies
785
Economic developments in India : quarterly update : analysis, reports, policy documents
741
Psychology & marketing
722
The Indian journal of economics
596
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
499
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
481
The Asian economic review : journal of the Indian Institute of Economics
480
Global business review
472
Technological forecasting & social change : an international journal
461
The journal of brand management : an international journal
460
Management science : journal of the Institute for Operations Research and the Management Sciences
458
Tourism management : research, policies, practice
451
The service industries journal
444
The journal of product & brand management
434
International journal of Indian culture and business management
415
European journal of marketing : EJM
413
Journal of travel and tourism marketing
409
Cogent business & management
398
Journal of marketing research : JMR
389
International journal of contemporary hospitality management
383
Journal of marketing management : MM
371
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
357
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
348
Applied economics
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of retailing
340
Journal of business ethics : JOBE
338
Journal of marketing
337
Journal of international consumer marketing
335
Journal of hospitality marketing & management
330
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ECONIS (ZBW)
4,326
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1
Alexa, it is creeping over me : exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Mou, Yupeng
;
Meng, Xiangxue
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10014486711
Saved in:
2
Alexa, may I adopt you? : the role of voice assistant empathy and user-perceived risk in customer service delivery
Coker, Kesha K.
;
Thakur, Ramendra
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 301-311
Persistent link: https://www.econbiz.de/10014515626
Saved in:
3
All by myself : examining social media's effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression
Tan, Caroline S. L.
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 659-684
Persistent link: https://www.econbiz.de/10014482727
Saved in:
4
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
5
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
6
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
7
Call it robot : anthropomorphic framing and failure of self-service technologies
Barone, Ada Maria
;
Stagno, Emanuela
;
Donato, Carmela
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 272-287
Persistent link: https://www.econbiz.de/10014515617
Saved in:
8
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
9
Colorful candy, teen vibes and cool memes : prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents
Ares, Gastón
;
Alcaire, Florencia
;
Gugliucci, Vanessa
; …
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 471-496
Persistent link: https://www.econbiz.de/10014482692
Saved in:
10
Communicating about sustainability in fashion : a construal level theory approach
Lee, Zoe
;
Gordon-Wilson, Sianne
;
Davies, Iain
;
Pring, Cara
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 313-341
Persistent link: https://www.econbiz.de/10014466304
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