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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European research studies"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketingmanagement"
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Marketingmanagement
Social Web
297
Social web
297
Internet marketing
169
Online-Marketing
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Consumer behaviour
154
Konsumentenverhalten
154
Brand management
78
Markenführung
78
social media
69
Advertising
64
Werbung
64
Advertising effects
62
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Viral marketing
60
Virales Marketing
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Beziehungsmarketing
46
Relationship marketing
46
Brand image
42
Markenimage
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22
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Online-Handel
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1
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Asia Pacific journal of marketing and logistics
European research studies
International journal of advertising : the review of marketing communications
Journal of marketing management : MM
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
20
International journal of internet marketing and advertising : IJIMA
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Business horizons
10
Springer eBook Collection
9
The journal of business & industrial marketing
9
Journal of marketing communications
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of internet commerce
6
Digitale Kommunikation
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of marketing : EJM
4
International journal of technology marketing : IJTMkt
4
Journal of advertising research
4
Journal of marketing
4
Journal of open innovation : technology, market, and complexity
4
The journal of brand management : an international journal
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Cogent business & management
3
Global journal of business research : GJBR
3
Handbook of research on integrating social media into strategic marketing
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International review on public and non-profit marketing
3
Journal of communication management : an international journal
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing education : JME
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Leitfaden Online-Marketing ; [Bd. 1]
3
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ECONIS (ZBW)
22
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1
Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 35-43
Persistent link: https://www.econbiz.de/10014531852
Saved in:
2
Social media influencer marketing in the promotion of tourist destinations
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 585-594
Persistent link: https://www.econbiz.de/10014532159
Saved in:
3
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
4
The role of social media in firms' marketing communication in the Polish market
Mazurek-Łopacińska, Krystyna
;
Sobocińska, Magdalena
- In:
European research studies
25
(
2022
)
3
,
pp. 216-234
Persistent link: https://www.econbiz.de/10013532335
Saved in:
5
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
6
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
7
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
8
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
9
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
10
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
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