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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Sport management review"
~subject:"Event-Marketing"
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Event-Marketing
Sport event
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Sport
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Sports marketing
27
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Fairley, Sheranne
2
Lovegrove, Hannah
2
Parent, Milena M.
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1
Brown, Michael
1
Cho, Heetae
1
Choi, Jiwon
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Choi, Yung Kyun
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Eskerud, Line
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Asia Pacific journal of marketing and logistics
International journal of advertising : the quarterly review of marketing communications
Sport management review
Tourism management : research, policies, practice
11
International journal of event and festival management
10
Journal of sport management : the official journal of the North American Society of Sport Management
9
International journal of sport management and marketing : IJSMM
8
European Sport management quarterly : ESMQ
7
Journal of travel and tourism marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of business research : JBR
4
Tourism management perspectives : TMP
4
International journal of sports marketing & sponsorship
3
Sport, Business and Management : an international journal ; SBM
3
Tourism economics : the business and finance of tourism and recreation
3
Events und Sport : Stand und Perspektiven der Eventforschung
2
International journal of contemporary hospitality management
2
Journal of destination marketing & management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of promotion management : JPM
2
Scandinavian journal of hospitality and tourism
2
Sportmanagement : SPM
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Amfiteatru economic : an economic and business research periodical
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied financial economics letters
1
Bayreuther sportökonomie Schriften
1
Consumer behavior review : CBR
1
Diskussionspapier / Fakultät Wirtschaftswissenschaften, Hochschule Mittweida (FH)
1
Economic geography
1
Electronic commerce research
1
Enhancing knowledge development in marketing ; Vol. 21
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
Essays in honor of Carl G. Hempel : a tribute on the occasion of his sixty-fifth birthday
1
EuroMed journal of business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
European journal of marketing : EJM
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ECONIS (ZBW)
12
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1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
The role of a mega-sporting event in attracting domestic tourists : the case of Seoul
Jeong, Yunduk
;
Kim, Sukkyu
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 306-321
Persistent link: https://www.econbiz.de/10013163331
Saved in:
3
Athletic goal achievement : a critical antecedent of event satisfaction, re-participation intention, and future exercise intention in participant sport events
Hyun, Moonsup
;
Jordan, Jeremy S.
- In:
Sport management review
23
(
2020
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10012295136
Saved in:
4
Living on the edge : psychological drivers of athletes' intention to re-patronage extreme sporting events
Raggiotto, Francesco
;
Scarpi, Daniele
- In:
Sport management review
23
(
2020
)
2
,
pp. 229-241
Persistent link: https://www.econbiz.de/10012295141
Saved in:
5
From intention to participation : exploring the moderating role of a voucher-based event leveraging initiative
Potwarka, Luke R.
;
Snelgrove, Ryan
;
Drewery, David
; …
- In:
Sport management review
23
(
2020
)
2
,
pp. 302-314
Persistent link: https://www.econbiz.de/10012295147
Saved in:
6
Stakeholder perceptions on the democratic governance of major sports events
Parent, Milena M.
- In:
Sport management review
19
(
2016
)
4
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011566670
Saved in:
7
Leveraging events to ensure enduring benefits : the legacy strategy of the 2015 AFC Asian Cup
Fairley, Sheranne
;
Lovegrove, Hannah
;
Brown, Michael
- In:
Sport management review
19
(
2016
)
4
,
pp. 466-474
Persistent link: https://www.econbiz.de/10011566690
Saved in:
8
Image recovery from negative media coverage of a sport event : destination, venue, and event considerations
Fairley, Sheranne
;
Lovegrove, Hannah
;
Newland, Brianna L.
; …
- In:
Sport management review
19
(
2016
)
3
,
pp. 352-360
Persistent link: https://www.econbiz.de/10011598948
Saved in:
9
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
10
The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.
;
Pentecost, Robin D.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
3
,
pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
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