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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Online-Handel"
~subject:"Werbewirkung"
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Online-Handel
Werbewirkung
Consumer behaviour
536
Konsumentenverhalten
536
Brand image
121
Markenimage
121
Advertising effects
116
Brand management
115
Markenführung
115
Advertising
88
Werbung
88
Beziehungsmarketing
74
Relationship marketing
74
Brand
62
Markenartikel
62
Internet marketing
53
Online-Marketing
53
Customer satisfaction
48
Kundenzufriedenheit
48
China
47
Online retailing
47
Social Web
41
Social web
41
Viral marketing
33
Virales Marketing
33
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31
Service quality
31
Designation of origin
28
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26
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25
Electronic Commerce
25
Marketing management
25
Marketingmanagement
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Vertrauen
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Personality psychology
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Persönlichkeitspsychologie
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Dens, Nathalie
5
Pelsmacker, Patrick de
5
Matthes, Jörg
4
Bernritter, Stefan F.
3
Chang, Chun-Tuan
3
Diehl, Sandra
3
Eisend, Martin
3
Ko, Eunju
3
Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Smit, Edith G.
3
Avramova, Yana R.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Buijzen, Moniek
2
Chang, Hua
2
Chiu, Weisheng
2
Cho, Heetae
2
Fransen, Marieke L.
2
Gao, Zhihong
2
Gentry, James W.
2
Ham, Chang-Dae
2
Herrmann, Jean-Luc
2
Hudders, Liselot
2
Jun, Sunkyu
2
Knoll, Johannes
2
Koinig, Isabell
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Neijens, Peter C.
2
Park, Hyun Hee
2
Pornpitakpan, Chanthika
2
Rauwers, Fabiënne
2
Riet, Jonathan van 't
2
Rozendaal, Esther
2
Wilson, Rick T.
2
Abdourazakou, Yann
1
Agnihotri, Durgesh
1
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Asia Pacific journal of marketing and logistics
International journal of advertising : the quarterly review of marketing communications
Journal of retailing and consumer services
399
Journal of business research : JBR
308
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
140
Psychology & marketing
97
International journal of electronic marketing and retailing : IJEMR
94
International journal of internet marketing and advertising : IJIMA
94
Journal of internet commerce
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Electronic commerce research
79
Journal of promotion management : innovations in planning and applied research
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
Journal of promotion management : JPM
68
Cogent business & management
66
International journal of hospitality management
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
International journal of consumer studies
61
Information systems research : ISR
58
Journal of advertising research
58
International journal of retail & distribution management
57
Journal of retailing
57
The international review of retail, distribution and consumer research
57
Journal of electronic commerce research : JECR
55
Management science : journal of the Institute for Operations Research and the Management Sciences
55
Marketing letters : a journal of research in marketing
49
Journal of advertising : official publication of the American Academy of Advertising
47
Journal of international consumer marketing
47
The journal of product & brand management
47
International journal of retail and distribution management
46
International journal of e-business research : an official publication of the Information Resources Management Association
45
Journal of marketing research : JMR
44
European journal of marketing : EJM
43
International journal of electronic commerce : IJEC
43
Journal of marketing
41
International journal of business information systems : IJBIS
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
The journal of consumer marketing
40
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ECONIS (ZBW)
162
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162
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1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
3
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
4
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
5
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
6
Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
7
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
8
Do you judge a book by its cover? : online book purchases between Japan and France
Park, Jin Yong
;
Kim, Changju
;
Park, Soohyun
;
Dio, Kevin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2345-2360
Persistent link: https://www.econbiz.de/10014430241
Saved in:
9
Understanding Chinese Gen Z and their online shopping intentions through TAM
Copeland, Lauren Reiter
;
Bhaduri, Gargi
;
Huang, Ouya
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2361-2376
Persistent link: https://www.econbiz.de/10014430242
Saved in:
10
Investigating the impact of authenticity of social media influencers on followers' purchase behavior : mediating analysis of parasocial interaction on Instagram
Agnihotri, Durgesh
;
Chaturvedi, Pallavi
;
Kulshreshtha, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2377-2394
Persistent link: https://www.econbiz.de/10014430243
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