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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
Brand
Konsumentenverhalten
Service quality
Virales Marketing
Consumer behaviour
2,132
Brand management
438
Markenführung
438
Markenimage
397
Markenartikel
270
Beziehungsmarketing
208
Relationship marketing
208
Emotion
130
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125
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125
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125
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108
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Dhar, Ravi
11
Van der Merwe, Daleen
10
Erasmus, Alet C.
9
Johnson, Lester W.
9
Dahl, Darren W.
7
Kumar, V.
7
Sirieix, Lucie
7
Stamminger, Rainer
7
De Klerk, Helena M.
6
Fam, Kim Shyan
6
Gijsbrechts, Els
6
Liu, Matthew Tingchi
6
Thaichon, Park
6
Wahlen, Stefan
6
Arli, Denni
5
Autio, Minna
5
Bartels, Jos
5
Bosman, Magdalena
5
Bruwer, Johan
5
Chiu, Weisheng
5
Donoghue, Suné
5
Dwivedi, Abhishek
5
Heerde, Harald J. van
5
Hustvedt, Gwendolyn
5
Kempen, Elizabeth
5
Ko, Eunju
5
Kulczynski, Alicia
5
LeBoeuf, Robyn A.
5
Paul, Justin
5
Phau, Ian
5
Ross, William T.
5
Shiu, Edward
5
Sierra, Jeremy J.
5
Spears, Nancy
5
Tjiptono, Fandy
5
Wiedmann, Klaus-Peter
5
Zepeda, Lydia
5
Zhao, Min
5
Amir, On
4
Baxter, Stacey M.
4
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Global Brand Conference <11., 2016, Bradford>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
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Asia Pacific journal of marketing and logistics
International journal of consumer studies
Journal of consumer behaviour : an international research review
Journal of marketing research : JMR
The journal of brand management : an international journal
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,929
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
Journal of marketing
288
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
231
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ECONIS (ZBW)
2,132
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1
Phygital luxury experiences : a correspondence analysis on retail technologies
Guzzetti, Alice
;
Crespi, Roberta
;
Belvedere, Valeria
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465968
Saved in:
2
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
3
Towards an integrated debiasing framework for consumer financial decisions : a reflection on debiasing research
Jugnandan, Shreeya
;
Willows, Gizelle D.
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1544-1560
Persistent link: https://www.econbiz.de/10014326054
Saved in:
4
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
5
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
6
Shop at your own risk? : consumer activities in fashion e-commerce
Sutinen, Ulla-Maija
;
Saarijärvi, Hannu
;
Yrjölä, Mika
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1299-1318
Persistent link: https://www.econbiz.de/10013328292
Saved in:
7
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
8
Responding to COVID-19 : the impact of corporate social responsibility on consumer behavior
Stadler Blank, Ashley
;
Loveland, Katherine E.
;
Cheng, Andong
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465619
Saved in:
9
How does social density influence consumer subjective well-being under high environmental uncertainty?
Wu, Linwan
;
Zhang, Chi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465704
Saved in:
10
A digital cohort analysis of consumers' mobile banking app experience
Sharma, Neeru
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465708
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