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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of consumer marketing"
~subject:"Brand management"
~subject:"Clothing industry"
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Brand management
Clothing industry
Fashion
55
Mode
55
Consumer behaviour
47
Konsumentenverhalten
47
Bekleidungsindustrie
29
Clothing
17
Textile distribution
17
Textilhandel
17
Bekleidung
15
Markenführung
10
Sustainability
9
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7
Online-Handel
7
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6
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sustainable fashion
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Fashion innovativeness
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3
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34
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D'Souza, Clare M.
2
Gwozdz, Wencke
2
Hartmann, Patrick
2
Khare, Arpita
2
Kim, Sang Jin
2
Ko, Eunju
2
Workman, Jane E.
2
Adisantoso, Julio
1
Alanadoly, Alshaimaa Bahgat
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1
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1
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1
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1
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1
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Asia Pacific journal of marketing and logistics
International journal of consumer studies
Journal of consumer marketing
Journal of fashion marketing and management
112
Journal of global fashion marketing : JGfM
44
Journal of retailing and consumer services
40
Journal of business research : JBR
28
International journal of production economics
16
Business history
13
International journal of retail & distribution management
11
SpringerLink / Bücher
11
The journal of brand management : an international journal
11
The journal of product & brand management
11
Cogent business & management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
The international review of retail, distribution and consumer research
9
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
8
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
8
International journal of retail and distribution management
8
Journal of Islamic marketing
8
Technological forecasting & social change : an international journal
8
Contemporary case studies on fashion production, marketing and operations
7
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
7
Journal of economic geography
7
Springer Series in Fashion Business
7
Young consumers : insight and ideas for responsible marketers
7
Business history review
6
Fashion marketing
6
International journal of business and globalisation : IJBG
6
International journal of production research
6
Springer eBook Collection
6
Sustainability in fashion : a cradle to upcycle approach
6
Transportation research / E : an international journal
6
European management journal
5
Intelligent fashion forecasting systems : models and applications
5
International journal of advertising : the review of marketing communications
5
Journal of business anthropology
5
Journal of marketing management : MM
5
Journal of open innovation : technology, market, and complexity
5
Springer eBook Collection / Business and Management
5
Sustainable Luxury : An International Perspective
5
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ECONIS (ZBW)
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1
Promoting access-based consumption practices through
fashion
renting : evidence from Italy
Savelli, Elisabetta
;
Francioni, Barbara
;
Curina, Ilaria
; …
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10014471208
Saved in:
2
Shop at your own risk? : consumer activities in
fashion
e-commerce
Sutinen, Ulla-Maija
;
Saarijärvi, Hannu
;
Yrjölä, Mika
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1299-1318
Persistent link: https://www.econbiz.de/10013328292
Saved in:
3
"Eco-style" perceptions : the interplay of different sustainability cues and
fashion
styles in consumers'
fashion
brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
4
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
5
Omni micro-reseller's path-to-purchase and MSEs omnichannel readiness in the Indonesian affordable
fashion
industry
Maulana, Amalia E.
;
Adisantoso, Julio
;
Hartanto, Bobie
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 874-889
Persistent link: https://www.econbiz.de/10014285906
Saved in:
6
Profiling the online premium brand consumers based on their
fashion
orientation
Sondhi, Neena
;
Basu, Rituparna
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 380-397
Persistent link: https://www.econbiz.de/10013553060
Saved in:
7
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
8
Impact of COVID-19 pandemic upon
fashion
consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
9
The impact of culture on millennials' attitudes towards luxury brands : evidence from Tokyo and Shanghai
Lu, Cheng
;
Sang, Zhencong
;
Song, Kun
;
Kikuchi, Kazuo
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2435-2451
Persistent link: https://www.econbiz.de/10013553016
Saved in:
10
Change in brand attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
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