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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of retailing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"McLean, Graeme J."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Bibliometrie"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Bibliometrie
Consumer behaviour
Indien
Systematic literature review
Konsumentenverhalten
33
Relationship marketing
15
Beziehungsmarketing
14
Brand management
10
Markenführung
10
Bibliometrics
9
Brand image
7
Einzelhandel
7
Markenimage
7
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7
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6
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Article in journal
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41
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Spanish
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Beatty, Sharon E.
McLean, Graeme J.
Paul, Justin
Roy, Sanjit
Laroche, Michel
28
Ko, Eunju
26
Grewal, Dhruv
20
Cleveland, Mark
16
Bartikowski, Boris
14
Diamantopoulos, Adamantios
14
Kukar-Kinney, Monika
14
Kumar, Satish
14
Pereira, Vijay
13
Valette-Florence, Pierre
13
Chebat, Jean-Charles
12
Donthu, Naveen
12
Dwivedi, Yogesh Kumar
12
Richard, Marie-Odile
12
Roggeveen, Anne L.
12
Septianto, Felix
12
Balaji, M. S.
11
Das, Gopal
10
Filieri, Raffaele
10
Gustafsson, Anders
10
Merchant, Altaf
10
Oppewal, Harmen
10
Seo, Yuri
10
Sharma, Piyush
10
Teng, Lefa
10
Gupta, Suraksha
9
Lim, Weng Marc
9
Oghazi, Pejvak
9
Shukla, Paurav
9
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8
Geuens, Maggie
8
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8
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8
Malik, Ashish
8
Mattila, Anna S.
8
Melewar, T. C.
8
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8
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8
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Asia Pacific journal of marketing and logistics
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing
Journal of retailing and consumer services
15
Technological forecasting & social change : an international journal
7
Psychology & marketing
6
European management journal
5
Journal of strategic marketing
5
International journal of consumer studies
4
Asia Pacific business review
3
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
European journal of marketing
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
The journal of consumer marketing
2
The journal of services marketing
2
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
Entrepreneurship and regional development : an international journal
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of entrepreneurial behavior & research
1
International journal of services, economics and management
1
International marketing review
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of service research : JSR
1
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ECONIS (ZBW)
41
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41
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date (oldest first)
1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
6
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
7
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
8
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
9
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
10
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
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