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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"McLean, Graeme J."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Systematic literature review
Konsumentenverhalten
32
Relationship marketing
14
Beziehungsmarketing
13
Brand management
10
Markenführung
10
Bibliometrics
9
Bibliometrie
9
Brand image
7
Markenimage
7
Digitalisierung
6
Digitization
6
Einzelhandel
6
Retail trade
6
Brand
5
Customer satisfaction
5
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5
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5
Social web
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Virales Marketing
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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30
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Article
37
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
37
Language
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English
Spanish
Author
All
Beatty, Sharon E.
McLean, Graeme J.
Paul, Justin
Roy, Sanjit
Laroche, Michel
27
Ko, Eunju
26
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Bartikowski, Boris
13
Valette-Florence, Pierre
13
Pereira, Vijay
12
Septianto, Felix
12
Dwivedi, Yogesh Kumar
11
Kukar-Kinney, Monika
11
Richard, Marie-Odile
11
Balaji, M. S.
10
Das, Gopal
10
Filieri, Raffaele
10
Seo, Yuri
10
Sharma, Piyush
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Merchant, Altaf
9
Shukla, Paurav
9
Choi, Jeonghye
8
Donthu, Naveen
8
Kim, Kyung Hoon
8
Oghazi, Pejvak
8
Roy, Rajat
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Behl, Abhishek
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kumar, Satish
7
Liu, Martin J.
7
Liu, Matthew Tingchi
7
Malik, Ashish
7
Mattila, Anna S.
7
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Asia Pacific journal of marketing and logistics
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
15
Technological forecasting & social change : an international journal
6
Journal of strategic marketing
5
Psychology & marketing
5
European management journal
4
International journal of consumer studies
4
Business strategy and the environment
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
The journal of consumer marketing
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of entrepreneurial behavior & research
1
International marketing review
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of service theory and practice
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
37
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
6
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
7
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
8
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
9
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
10
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
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