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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~person:"Beatty, Sharon E."
~person:"Chebat, Jean-Charles"
~person:"McLean, Graeme J."
~person:"Merchant, Altaf"
~person:"Paul, Justin"
~person:"Quach, Sara"
~person:"Roy, Sanjit"
~person:"Septianto, Felix"
~person:"Veloutsou, Cleopatra"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Fundraising"
~subject:"Indien"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Brand management
Consumer behaviour
Fundraising
Indien
Systematic literature review
Konsumentenverhalten
117
Relationship marketing
38
Beziehungsmarketing
37
Markenführung
34
Emotion
30
Customer satisfaction
25
Kundenzufriedenheit
25
Brand image
21
Dienstleistungsqualität
21
Markenimage
21
Service quality
21
Einzelhandel
20
Retail trade
20
Advertising effects
18
Werbewirkung
18
Advertising
17
Brand
16
Markenartikel
15
Werbung
14
Bibliometrics
13
Bibliometrie
13
Internet marketing
13
Online-Marketing
13
Einkaufszentrum
12
Online retailing
12
Online-Handel
12
Shopping center
12
Social Web
12
Social web
12
Luxury goods
11
Luxusgüter
11
Personality psychology
10
Persönlichkeitspsychologie
10
Beschwerdemanagement
8
Complaint management
8
Motivation
8
Satisfaction
8
Viral marketing
8
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Undetermined
105
Type of publication
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Article
131
Book / Working Paper
2
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Article in journal
Aufsatz in Zeitschrift
133
Aufsatzsammlung
1
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
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1
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Language
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English
Author
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Beatty, Sharon E.
Chebat, Jean-Charles
McLean, Graeme J.
Merchant, Altaf
Paul, Justin
Quach, Sara
Roy, Sanjit
Septianto, Felix
Veloutsou, Cleopatra
Laroche, Michel
32
Ko, Eunju
27
Thaichon, Park
23
Dwivedi, Yogesh Kumar
21
Park, Jungkun
21
Prentice, Catherine
21
Dhir, Amandeep
20
Jebarajakirthy, Charles
18
Pantano, Eleonora
17
Rana, Nripendra P.
17
Cleveland, Mark
16
Das, Gopal
16
Dennis, Charles
16
Richard, Marie-Odile
16
Kaur, Puneet
15
Melewar, T. C.
15
Talwar, Shalini
15
Valette-Florence, Pierre
15
Bartikowski, Boris
14
Diamantopoulos, Adamantios
14
Sharma, Piyush
14
Gupta, Suraksha
13
Japutra, Arnold
13
Pereira, Vijay
13
Balaji, M. S.
12
Foroudi, Pantea
12
Klaus, Philipp
12
Kukar-Kinney, Monika
12
Lombart, Cindy
12
Otterbring, Tobias
12
Sands, Sean
12
Babin, Barry J.
11
Dawes, John
11
Gustafsson, Anders
11
Hollebeek, Linda D.
11
Loureiro, Sandra Maria Correia
11
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Published in...
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Asia Pacific journal of marketing and logistics
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
Journal of retailing and consumer services
Marketing letters : a journal of research in marketing
Psychology & marketing
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
8
Journal of strategic marketing
6
Technological forecasting & social change : an international journal
6
The journal of product & brand management
6
European journal of marketing
5
European management journal
5
International journal of consumer studies
5
International marketing review
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing theory and practice
5
International journal of market research
4
Journal of advertising
4
The journal of consumer marketing
4
Australasian marketing journal
3
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
Journal of advertising research
3
Journal of consumer behaviour
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of retailing
3
Marketing intelligence & planning
3
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of fashion marketing and management
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
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ECONIS (ZBW)
133
Showing
1
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10
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133
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
3
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
4
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
5
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
6
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
7
The effects of organizational positioning and donation recognition on charitable giving : insights from moral foundations theory
Paramita, Widya
;
Septianto, Felix
;
Escadas, Marco
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1093-1111
Persistent link: https://www.econbiz.de/10014285968
Saved in:
8
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
9
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
10
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
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