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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Vertrauen"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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Subject
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Vertrauen
Brand management
275
Markenführung
275
Consumer behaviour
265
Konsumentenverhalten
265
Brand image
233
Markenimage
233
Brand
109
Markenartikel
107
Beziehungsmarketing
93
Relationship marketing
93
Advertising effects
54
Werbewirkung
54
Hotel industry
51
Hotellerie
51
Customer satisfaction
42
Kundenzufriedenheit
42
Internet marketing
38
Online-Marketing
38
Gastronomie
34
Restaurant industry
34
Brand loyalty
33
Social Web
32
Social web
32
Designation of origin
29
Herkunftsbezeichnung
29
Markentreue
29
Dienstleistungsqualität
25
Service quality
25
Advertising
24
Werbung
24
Brand equity
22
Confidence
22
Marketing management
22
Marketingmanagement
22
Emotion
21
China
20
Luxury goods
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Luxusgüter
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Viral marketing
19
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Article
22
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Article in journal
Aufsatz in Zeitschrift
Language
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English
22
Author
All
Dwivedi, Abhishek
2
Ahn, Jiseon
1
Akoglu, Halil Erdem
1
Bae, Byung Ryul
1
Bang, Nguyen
1
Bianchi, Constanza
1
Cacho-Elizondo, Silvia
1
Chen, Han
1
Dai, Wenbin
1
Dash, Satyabhushan
1
Drennan, Judy
1
Fiore, Ann Marie
1
Guibert, Nathalie
1
Gupta, Ansh
1
Ham, Sunny
1
Han, Heesup
1
Han, Min Chung
1
Han, Sung Ho
1
Huan, Tzung-cheng
1
Johnson, Lester W.
1
Kang, Juhee
1
Kim, Eojina
1
Kim, Sung-Eun
1
Kim, Youjeong
1
King, Ceridwyn
1
Leckie, Civilai
1
Lee, Timothy J.
1
Lee, Yee Ming
1
Leung, Daniel
1
Li, Yong-Quan
1
Louriero, Sandra
1
Merrilees, Bill
1
Mishra, Abhishek
1
Misra, Richa
1
Park, Jungkun
1
Paylan, Mehmet Ali
1
Peng, Jia-min
1
Reich, Allen Z.
1
Rouzi, Abudoukadierjiang
1
Ruan, Wen-Qi
1
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Published in...
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Asia Pacific journal of marketing and logistics
International journal of hospitality management
Journal of promotion management : JPM
Journal of retailing and consumer services
25
Journal of business research : JBR
19
The journal of product & brand management
17
The journal of brand management : an international journal
9
Journal of hospitality marketing & management
8
Journal of global marketing
7
Cogent business & management
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of marketing communications
6
Marketing intelligence & planning
6
International journal of consumer studies
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of international consumer marketing
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Economic research
4
European journal of marketing : EJM
4
International journal of advertising : the review of marketing communications
4
International journal of retail & distribution management
4
Inventi impact: retailing & consumer services
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Management decision : MD
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business excellence
3
International journal of services technology and management
3
International review on public and non-profit marketing
3
Journal of Islamic marketing
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of destination marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing for higher education
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
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ECONIS (ZBW)
22
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1
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10
of
22
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date (oldest first)
1
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
2
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima
;
Misra, Richa
;
Singh, Deepak
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
Saved in:
3
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
4
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
5
A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand : evidence from Turkey
Semiz, Buket Bora
;
Paylan, Mehmet Ali
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2181-2197
Persistent link: https://www.econbiz.de/10014430218
Saved in:
6
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin
;
Reich, Allen Z.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
Saved in:
7
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
8
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
9
The impact of crisis-induced changes in refund policy on consumers' brand trust and repurchase intention
Leung, Daniel
;
Seah, Christine
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363637
Saved in:
10
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
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