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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing for higher education"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"Melewar, T. C."
~source:"econis"
~subject:"Firm performance"
~subject:"Industrie"
~subject:"Innovation management"
~subject:"Markenführung"
~subject:"Persönlichkeitspsychologie"
~subject:"Satisfaction"
~subject:"Scheduling"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammelwerk"
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Firm performance
Industrie
Innovation management
Markenführung
Persönlichkeitspsychologie
Satisfaction
Scheduling
Brand management
12
Corporate reputation
10
Firmenimage
10
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Markenimage
6
Reputation
5
Public relations
4
Öffentlichkeitsarbeit
4
Brand
3
Higher education institution
3
Hochschule
3
Markenartikel
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Website
3
Beziehungsmarketing
2
Brand reputation
2
Corporate culture
2
Corporate identity
2
Corporate image
2
Credibility
2
Customer satisfaction
2
Designation of origin
2
Glaubwürdigkeit
2
Herkunftsbezeichnung
2
Innovation
2
Innovationsmanagement
2
International marketing
2
Internationales Marketing
2
Kundenzufriedenheit
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Marketing management
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Marketingmanagement
2
Personality psychology
2
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2
Relationship marketing
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Article in journal
Collection of articles of several authors
Sammelwerk
Aufsatz in Zeitschrift
18
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English
Author
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Melewar, T. C.
Cheng, T. C. E.
23
Gunasekaran, Angappa
18
Yeung, Andy C. L.
16
Ko, Eunju
14
Parida, Vinit
14
Gupta, Suraksha
13
Foroudi, Pantea
12
Kraus, Sascha
12
Sharma, Piyush
11
Valette-Florence, Pierre
11
Veloutsou, Cleopatra
11
Lai, Kee-hung
10
Oghazi, Pejvak
10
Wamba, Samuel Fosso
10
Adomako, Samuel
9
Bouncken, Ricarda B.
9
Dwivedi, Yogesh Kumar
9
Kim, Kyung Hoon
9
Vrontis, Demetris
9
Wincent, Joakim
9
Zhao, Xiande
9
Chiappetta Jabbour, Charbel José
8
Dennis, Charles
8
Diamantopoulos, Adamantios
8
Duan, Yunlong
8
Hultman, Magnus
8
Kohtamäki, Marko
8
Lo, Chris K. Y.
8
Merrilees, Bill
8
Patel, Pankaj
8
Paul, Justin
8
Spielmann, Nathalie
8
Akter, Shahriar
7
Bartikowski, Boris
7
Choi, Tsan-Ming
7
De Chernatony, Leslie
7
Dubey, Rameshwar
7
Filieri, Raffaele
7
Huarng, Kun-Huang
7
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Asia Pacific journal of marketing and logistics
International journal of production economics
Journal of business research : JBR
Journal of marketing for higher education
Journal of marketing management : MM
The marketing review
5
European journal of marketing : EJM
4
International studies of management and organization
4
The journal of brand management : an international journal
4
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of general management
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The European business journal
1
The journal of asset management
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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18
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1
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
2
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
3
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
4
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
5
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
6
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
7
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
8
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
9
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
10
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
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