//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Dekimpe, Marnik G."
~person:"Keh, Hean Tat"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kaufentscheidung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
7
Konsumentenverhalten
7
Einzelhandel
3
Retail trade
3
Advertising
2
Advertising effects
2
Brand management
2
Internet marketing
2
Markenführung
2
Online-Marketing
2
Retailing
2
Werbewirkung
2
Werbung
2
Advertising elasticity
1
Billboard advertising
1
Brand image
1
Brands
1
Bundling strategy
1
CPG products
1
Cinema advertising
1
Cognition
1
Cognitive construal
1
Consumer goods industry
1
Consumer packaged goods
1
Display ads
1
Distribution channel
1
Distribution itensity
1
Dynamic cross-media effects
1
Ease of processing
1
Emotion
1
Evaluation mode
1
Exclusivity
1
Feeling of luck
1
Food retailing
1
Food trade
1
Framing
1
Innovation
1
Kino
1
Kognition
1
Konsumgüterindustrie
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Dekimpe, Marnik G.
Keh, Hean Tat
Gijsbrechts, Els
9
Warlop, Luk
9
Liu, Matthew Tingchi
6
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Bruwer, Johan
5
Clement, Michel
5
Neslin, Scott A.
5
Pauwels, Koen
5
Septianto, Felix
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
4
Pornpitakpan, Chanthika
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Chan, Eugene Y.
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Fam, Kim Shyan
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Homburg, Christian
3
Jebarajakirthy, Charles
3
Kamakura, Wagner A.
3
Kaynak, Erdener
3
Liao, Junyun
3
Lilien, Gary L.
3
Louviere, Jordan J.
3
Natter, Martin
3
Olsen, Svein O.
3
Prasad, Ashutosh
3
Sattler, Henrik
3
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of the Academy of Marketing Science
3
ERIM report series research in management
2
Journal of business research : JBR
2
Journal of international marketing
2
Journal of marketing
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
2
Brands and brand management : contemporary research perspectives
1
Business horizons
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
MO
1
Technological forecasting & social change : an international journal
1
The emerging role of telecommunication
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
2
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
3
Shaping consumer preference using alignable attributes : the roles of regulatory orientation and construal level
Sun, Jin
;
Keh, Hean Tat
;
Lee, Angela Y.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 151-168
Persistent link: https://www.econbiz.de/10012016496
Saved in:
4
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
5
Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn
;
Gijsbrechts, Els
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
Saved in:
6
Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi
;
Dekimpe, Marnik G.
;
Croux, Christophe
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
Saved in:
7
Consumer responses to variety in product bundles : the moderating role of evaluation mode
Wang, Xia
;
Sun, Luping
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 335-342
Persistent link: https://www.econbiz.de/10010223401
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->