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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of retail & distribution management"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Virtuelle Realität"
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Consumer behaviour
Social Web
Virtuelle Realität
Computerspiel
6
Konsumentenverhalten
6
Video game
6
Beziehungsmarketing
2
Brand image
2
Brand management
2
Einzelhandel
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Retail trade
2
Social web
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360-Degree videos
1
Adolescents
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Advergame experiences
1
Advertising
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Advertising effects
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Brand collaboration
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Children
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Cognition
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Collaboration product attributes
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Complementary goods
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Consumer-brand relationship quality
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Consumption value
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Customer equity
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Customer value
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E-commerce
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Electronic Commerce
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Fashion
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Gamification
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Gender differences
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Hedonic reward
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Internet
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Internet marketing
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Jugendliche
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Chen, Haozhe
1
Derbaix, Maud
1
Grace, Debra
1
Hota, Monali
1
Insley, Victoria
1
Jayawardena, Nirma Sadamali
1
Kim, Sang Jin
1
Ko, Eunju
1
Mai, Enping
1
Nunan, Daniel
1
Quach, Sara
1
Ross, Mitchell
1
Sarkar, Abhigyan
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Sarkar, Juhi Gahlot
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Asia Pacific journal of marketing and logistics
International journal of retail & distribution management
Journal of business research : JBR
15
Young consumers : insight and ideas for responsible marketers
11
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of consumer behaviour : an international research review
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Technological forecasting & social change : an international journal
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of retailing and consumer services
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing communications
6
Journal of management information systems : JMIS
5
Psychology & marketing
5
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
4
Discussion papers / CEPR
4
Electronic commerce research
4
Electronic commerce research and applications
4
European Sport management quarterly : ESMQ
4
Glücksspielforschung
4
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of electronic commerce : IJEC
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Management information systems : mis quarterly
4
The journal of product & brand management
4
Virtual worlds and e-commerce : technologies and applications for building customer relationships
4
Critical explorations
3
Electronic markets : the international journal on networked business
3
International journal of advertising : the review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
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ECONIS (ZBW)
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
4
A real child in a virtual world : exploring whether children's participation in MMORPGs transforms them into virtual retail shoppers
Hota, Monali
;
Derbaix, Maud
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1132-1148
Persistent link: https://www.econbiz.de/10011640060
Saved in:
5
Gamification and the online retail experience
Insley, Victoria
;
Nunan, Daniel
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 340-351
Persistent link: https://www.econbiz.de/10010384617
Saved in:
6
Primary product network size on complementary product sales : moderating effects of customer characteristics
Mai, Enping
;
Yang, Jun
;
Chen, Haozhe
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 851-866
Persistent link: https://www.econbiz.de/10009407663
Saved in:
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