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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of retail & distribution management"
~source:"econis"
~subject:"Marketing management"
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Search: subject:"Relationship marketing"
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Marketing management
Beziehungsmarketing
175
Relationship marketing
175
Consumer behaviour
116
Konsumentenverhalten
116
Customer satisfaction
56
Kundenzufriedenheit
56
Einzelhandel
38
Retail trade
38
Brand management
35
Markenführung
35
Brand image
34
Markenimage
34
Dienstleistungsqualität
31
Service quality
31
Online retailing
28
Online-Handel
28
Confidence
26
Vertrauen
26
E-commerce
21
Electronic Commerce
21
Internet marketing
19
Online-Marketing
19
Brand
17
Markenartikel
17
Social Web
15
Social web
15
Brand loyalty
14
Marketingmanagement
13
Markentreue
12
Distribution channel
11
Vertriebsweg
11
Customer loyalty
10
Customer retention
9
Lieferantenmanagement
9
Salespeople
9
Satisfaction
9
Supplier relationship management
9
Trust
9
Verkaufspersonal
9
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Albinsson, Pia A.
1
Aljuhmani, Hasan Yousef
1
Arwani, Mokhamad
1
Bayram, Pelin
1
Casidy, Riza
1
Coca-Stefaniak, J. Andres
1
D'Souza, Clare M.
1
Donnell, Lisa
1
Elrehail, Hamzah
1
Ghazali, Zulkipli
1
Good, Megan C.
1
Goudge, Darrell
1
Guo, Chiquan
1
Huang, Li
1
Huang, Ying
1
Huddleston, Patricia
1
Hutchinson, Karise
1
Hyman, Michael R.
1
Imrie, Brian C.
1
Kimura, Makoto
1
Liu, Matthew Tingchi
1
Marimuthu, Malliga
1
Mitchell, Cleo
1
Nanere, Marthin
1
Nguyen, Ninh
1
O'Reilly, Kelly
1
Paper, David
1
Parker, Cathy
1
Rees, Patricia
1
Reid, Andrea
1
Samarah, Tariq
1
Shamim, Amjad
1
Song, Xi
1
Wang, Yong Jian
1
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Asia Pacific journal of marketing and logistics
International journal of retail & distribution management
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
46
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
20
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
The service industries journal
8
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
The marketing review
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
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1
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
4
Market orientation, performance and the mediating role of innovation in Indonesian SMEs
D'Souza, Clare M.
;
Nanere, Marthin
;
Marimuthu, Malliga
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2314-2330
Persistent link: https://www.econbiz.de/10013553000
Saved in:
5
Modeling specialty store customers' buy/no-buy decisions
Goudge, Darrell
;
Good, Megan C.
;
Hyman, Michael R.
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1260-1276
Persistent link: https://www.econbiz.de/10011815715
Saved in:
6
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
7
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
8
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
9
CRM and retail service quality : front-line employee perspectives
O'Reilly, Kelly
;
Paper, David
- In:
International journal of retail & distribution management
40
(
2012
)
11
,
pp. 865-881
Persistent link: https://www.econbiz.de/10009686411
Saved in:
10
Fashion retailing in the new economy : the case of SMEs
Donnell, Lisa
;
Hutchinson, Karise
;
Reid, Andrea
- In:
International journal of retail & distribution management
40
(
2012
)
12
,
pp. 906-919
Persistent link: https://www.econbiz.de/10009672358
Saved in:
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