//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Brand management"
~subject:"Einzelhandel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marke"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Einzelhandel
Markenführung
143
Consumer behaviour
116
Konsumentenverhalten
116
Markenimage
93
Brand image
91
Markenartikel
66
Brand
65
Beziehungsmarketing
41
Relationship marketing
41
Markenpolitik
26
Brand loyalty
20
B-to-B-Marketing
18
Business-to-business marketing
18
Markentreue
17
Retail trade
16
Social Web
16
Social web
16
Deutschland
14
Germany
14
Customer satisfaction
13
Kundenzufriedenheit
13
Online-Marketing
13
Internet marketing
12
China
11
Fashion
11
Luxury goods
11
Luxusgüter
11
Mode
11
Confidence
10
Vertrauen
10
Advertising effects
9
Brand attitude
9
Designation of origin
9
Herkunftsbezeichnung
9
Personality psychology
9
Persönlichkeitspsychologie
9
Werbewirkung
9
Business-to-Business-Marketing
8
more ...
less ...
Online availability
All
Undetermined
94
Free
1
Type of publication
All
Article
127
Book / Working Paper
19
Type of publication (narrower categories)
All
Article in journal
127
Aufsatz in Zeitschrift
127
Hochschulschrift
19
Thesis
17
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
129
German
17
Author
All
Chen, Jiawen
3
Liao, Junyun
3
Sarkar, Abhigyan
3
Sarkar, Juhi Gahlot
3
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Banerjee, Saikat
2
Casidy, Riza
2
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Hu, Yanghong
2
Huang, Yung-Chuan
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Safeer, Asif Ali
2
Thaichon, Park
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Anselstetter, Sabine
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Atkinson-Toal, Aarron
1
Au, Raymond
1
Au-Yeung, Amelia Yuen Shan
1
Bae, Byung Ryul
1
Bai, Huifeng
1
Bai, Yuli
1
Baoku, Li
1
Basfirinci, Cigdem
1
Basu, Rituparna
1
Baumann, Chris
1
Bayram, Pelin
1
Behrendt, Karl
1
more ...
less ...
Institution
All
Verlag Dr. Kovač
2
EBS Business School
1
Published in...
All
Asia Pacific journal of marketing and logistics
International journal of retail and distribution management
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of business research : JBR
605
The journal of brand management : an international journal
563
The journal of product & brand management
386
Journal of retailing and consumer services
302
SpringerLink / Bücher
259
European journal of marketing : EJM
125
Psychology & marketing
114
Journal of strategic marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of marketing communications
107
International journal of hospitality management
104
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
86
Journal of marketing
84
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
74
Marketing letters : a journal of research in marketing
71
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
International marketing review
61
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
56
Research
55
International journal of retail & distribution management
54
Journal of retailing
54
International journal of contemporary hospitality management
53
more ...
less ...
Source
All
ECONIS (ZBW)
146
Showing
1
-
10
of
146
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
2
Grocery retailer's brand performances from brand personalities and marketing offerings
Duh, Helen Inseng
;
Pwaka, Oliver
- In:
International journal of retail and distribution management
51
(
2023
)
13
,
pp. 101-122
Persistent link: https://www.econbiz.de/10014484195
Saved in:
3
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
4
What is a retail brand : a systematic review of terms and definitions
Chen, Shaoyuan
;
Wang, Pengji
;
Wood, Jacob
- In:
International journal of retail and distribution management
51
(
2023
)
5
,
pp. 653-673
Persistent link: https://www.econbiz.de/10014281096
Saved in:
5
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
6
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
7
What claims best convey the quality of retailers' standard private label products?
Louis, Didier
;
Lombart, Cindy
;
Grappe, Cindy G.
;
Durif, …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1569-1587
Persistent link: https://www.econbiz.de/10014484155
Saved in:
8
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
9
A qualitative comparative study of Japanese fashion brands via profiling young shoppers
Miao, Miao
;
Numata, Hideho
;
Ikeda, Kayo
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10013552693
Saved in:
10
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->